Bruce Wilkinson

Bruce Wilkinson works in Claritas’ New York office as vice president and practice leader for Claritas' media, agency and cable practice. In this role he acts as an internal consultant to the industries’ business development and client service teams. This involves the creation of strategies, tactical planning, implementation and and marshaling Claritas’ resources to best serve clients in the media, agency and cable industries. Mr. Wilkinson has held a number of other positions since he joined Claritas in 1995, starting as an Account Executive in Claritas' media and communications group. In this position he worked with agencies, newspapers, magazines and cable companies, both networks and operators. Subsequently, he managed a team serving Claritas cable clients in the northeast. Mr. Wilkinson was promoted to sales manager, northeast region in January 2000 and to practice leader in September 2001. Before coming to Claritas, Mr. Wilkinson held a number of positions in the film and television industries. At the Children’s Television Workshop (CTW) he negotiated television program and product licenses in the United States, Asia and Latin America. Television programs in these negotiations included Sesame Street and its Latin American co-production Plaza Sesamo, Ghostwriter and 3-2-1 Contact. In addition to these responsibilities, he oversaw the development and construction, of CTW’s Parque Plaza Sesamo, a children’s theme park based on the Latin American version of Sesame Street. Mr. Wilkinson has entrepreneurial experience as well, founding Five Mile Media, a film finance and consulting firm. Five Mile Media secured financing for children’s television series and feature films. Both of these positions built on Mr. Wilkinson’s early training in film, video and television, both here in the United States as a director for Sony Video Software, Sony’s wholly-owned video distribution company and as managing director for Sony Video Software Europe, their European film and video distribution company. Mr. Wilkinson holds an M.B.A. in marketing and international business from Columbia University and a B.A. in history and environmental studies from Williams College. He is a member of the Newspaper Association of America, the Magazine Publishers of America, and of Cable and Telecommunications - a Marketing Society (CTAM).