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William W. Cone
Executive Producer and Senior Consultant, Event Marketing and Promotions Appearing at: Event Marketing: Creative Entrepreneurship (Dedham, Mass.) 03/26/2010 - 03/26/2010 Seminar Schedule
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Next 14 >> of 39 Articles. Current Debut WeekBy Chad Capellman | Monday, August 08, 2005 On the Morph blog, Steven Rosenbaum weighs in on Al Gore's new network, Current. "For media professionals interested in understanding where media is going, watching the evolution of Current is instructive, maybe even essential." Read full post 
Embrace the future – and its tools By Steve Buttry | Tuesday, July 05, 2005 We need to stop using the term "computer-assisted reporting." We don't refer to "telephone-assisted reporting" or "notebook-assisted reporting." Computers are an essential tool of the craft, and not just for writing.
Market research key to starting Hispanic-targeted publication By Lisa Rabasca | Thursday, May 05, 2005
ASNE Convention: Six Things that Should be on the Agenda Tuesday, April 05, 2005 On The Media Center's Morph blog, Tim Porter takes the newspaper industry to task as we get ready for the 2005 ASNE convention.
Conversation continues about 'Vanishing' newspapers By Chad Capellman | Wednesday, March 23, 2005 The Media Center recently hosted a free public webcast called, The Vanishing Newspaper: Survival and Public Service in the Age of We Media, and the discussions are still continuing.
Rebuilding expectations for news consumption Five Questions with David T. Z. Mindich By Lisa Rabasca | Wednesday, February 16, 2005 API recently posed five questions about young readers to former CNN Editor David T.Z. Mindich, author of Tuned Out: Why Americans Under 40 Don’t Follow the News.
Behind The Scenes: AOL in HTML (And Why Other Web News Publishers Should Care) By Gary Kebbel | Wednesday, November 19, 2003 AOL News established a larger audience than local Web competitors in almost all U.S. communities, predominantly on the strength of its nighttime, at-home audience. A recent switch to HTML means AOL News will now be competing for the daytime at-work audience.
Not So Free: Readers may not pay, but there's clearly a price for admission By Leonard Apcar | Thursday, August 07, 2003 Instead of charging, NYTimes.com's use of registration allows it to identify its audience, create communities of interest and market to them both advertisements and its journalism.
The change to charge: giving value to online content By Deirdre Veldon | Thursday, August 07, 2003 The Irish Times had been online for six years and wanted to see some rewards from that investment. Thus began the company's exploration of the pay model.
Express is here, but is there any there there? Washington Post free daily makes debut as readers survey all it does and doesn't have to offer By Chad Capellman | Tuesday, August 05, 2003 The Washington Post hopes commuters can't get enough of the wire briefs, advertising and random quotes that comprise the Express as the company looks to gain a foothold in a marketing approach that is sprouting worldwide.
D.C. is next stop on commuter newspaper free-for-all Washington Post to launch 'Express' paper on Aug. 4 By Curt Hazlett | Monday, August 04, 2003 The Washington Post is about to become the latest in a series of North American newspapers to give away papers aimed primarily at young non-readers.
API Audio - Oregonian Editor Peter Bhatia ASNE President appears at API seminar By Chad Capellman | Friday, June 06, 2003 API discussed ethics, the New York Times and the FCC with this year's ASNE president
Online Newspaper Revenue: Puny AND Persuasive (to broadcasters)? By Gordon Borrell | Tuesday, May 27, 2003 Online earnings may be tiny percentages of overall newspaper revenue, but they dominate a growing local online media business. And when U.S. newspaper-broadcast ownership rules change, broadcasters adept at online-on-air combo sales may see a lot of hidden value in those online newspaper sales.
The war: The new reality TV By MJ Bear | Monday, March 24, 2003
Comment: The news, even online, is never just business By Andrew Nachison | Wednesday, December 18, 2002
Post-Sept. 11, reporting with 'a different sensibility' By Curt Hazlett | Sunday, September 01, 2002
Case of the plastic plaintiff: Barbie vs. free speech By Kenneth Paulson | Thursday, August 01, 2002
Sales in the afternoon By Bruce Bourgoine | Thursday, August 01, 2002
Media R&D for the broadband generation: think cheese and DVDs By Howard Finberg | Saturday, June 01, 2002
The paid content litmus test: do you work for a newspaper or a media company? By Gordon Borrell | Saturday, June 01, 2002
Local, local, uh, not so local. Web site visitors want national and international news By Rusty Coats | Monday, April 01, 2002
'My Newspaper' means new role for editors By Vin Crosbie | Monday, April 01, 2002
Reader Feedback By Roger Fidler | Monday, April 01, 2002
The next big wireless content play By MJ Bear | Monday, April 01, 2002
Boom time for media? Not yet By Curt Hazlett | Friday, March 01, 2002
Next 14 >> of 39 Articles.
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Newspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames.