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Carol Reardon
Professor of Military History, Pennsylvania State University Appearing at: From Management to Leadership 06/09/2008 - 06/12/2008 Seminar Schedule
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Early-bird Deadlines Register soon for early-bird savings:» Benchmarks and Drivers of Bottom-Line Success 8/4 - 8/7/2008 » Managing the Weekly Newspaper 9/8 - 9/11/2008 9/15 - 9/18/2008 » News Editors and Copy Desk Chiefs: 9/15 - 9/18/2008 |
Marketing 
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As Hispanic markets change, the need to understand how remains the same By Lisa Rabasca | Friday, January 14, 2005 After an evening listening to Cuban music and touring Little Havana and other Hispanic communities in Miami-Dade County, newspaper executives at API’s Reaching Latino Audiences seminar were warned that the Hispanic market is constantly evolving. 
Support media sales managers with improved training, processes By David P. Marino-Nachison | Wednesday, October 20, 2004 HR professionals can support managers by helping them adopt practices that can stretch the training dollar, better position staff for success and help their employers grow new business.
Lessons Learned at API’s Executive Marketing Seminar How USA TODAY leverages its brand By Lisa Rabasca | Wednesday, May 19, 2004
Targeting Gen X (and younger) in Big D Laura Gordon gives new meaning to phrase 'Quick launch' By API Staff | Thursday, January 15, 2004 Laura Gordon, Managing Director of New Product Development of The Dallas Morning News and the Publisher of Quick, spoke at API about launching the free tabloid in just 12 days. (includes audio)
Growing online subscriptions in the desert Albuquerque Journal doesn't look back two years after charging online By Donn Friedman | Thursday, August 07, 2003 The family that owns the Albuquerque Journal values the content produced by its journalists. The journalists who report and write the stories that fill the news hole value their work. The paid subscribers to our newspaper value what we produce in Albuquerque New Mexico.
A marketing perspective on the editors' forum: It's partly about customer service By Elaine R. Clisham | Wednesday, June 25, 2003
Escaping 'newspaper think' and the role of marketing in the modern world By Chad Capellman | Friday, April 25, 2003 The following questions were formulated from a marketing presentation made earlier this year to an API seminar group by Richard P. Honack, assistant dean at the Kellogg School of Management of Northwestern University.
Re-evaluating the ad market after a tragedy By Peter W. Ricker | Sunday, September 01, 2002
Re-evaluating partnerships with online newspapers By Peter Krasilovsky | Thursday, August 01, 2002
The unbearable lightness of being online: How do you prove, once and for all, the value of Internet advertising? By Martha L. Stone | Thursday, August 01, 2002
Media R&D for the broadband generation: think cheese and DVDs By Howard Finberg | Saturday, June 01, 2002
Good advertising design sells newspapers By Warren Watson | Tuesday, May 21, 2002 The Readership Institute’s report "The Impact Study of Readership," surprised many by concluding that good advertising content and design have an impact on a newspaper’s overall readership and success.
Tips for telephone sales By Susan Pryce | Monday, April 01, 2002
Advertising executives can build a deeper appreciation of news values By Robert Rivard | Friday, March 01, 2002
Quality and volume: e-mail headlines and newsletters By Leah Gentry | Friday, March 01, 2002
Deal with it: The news business is a Web failure By Vin Crosbie | Tuesday, January 01, 2002
Improving your sales presentations to retailers By Steve Wishnow | Tuesday, January 01, 2002
Online real estate: Another leak in the newspaper dike? By Gordon Borrell | Tuesday, January 01, 2002
10 easy and inexpensive exercises that can make a difference The following was taken from Stephen Johnson's presentation to API's Circulation Executives seminar By Stephen Johnson | Saturday, December 01, 2001
Paid content: Love it or hate it, we’ll have it By Bruce Annan | Saturday, December 01, 2001
Paid content: pioneers beware By Gordon Borrell | Saturday, December 01, 2001
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The 24 participants of API’s Executive Marketing Seminar studied the development of that brand at a May 12 session at Gannett’s
headquarters in McLean, Va. Seminar participants learned lessons about leveraging a brand from USA TODAY’s top brass—Publisher and President Craig Moon, USA TODAY.com’s senior vice president and publisher Jeffrey Webber
and USA TODAY Live’s managing editor and correspondent Lauren Ashburn.