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Mary Glick
Associate Director, American Press Institute Appearing at: Beyond the Newsroom (Pomona, CA) 09/13/2010 - 09/14/2010 The Next Generation of Media Managers (Pomona, CA) 09/15/2010 - 09/16/2010 Seminar Schedule
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Circulation 
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Old School: How lessons from the past can inspire leadership for the future By Lisa Rabasca | Wednesday, January 11, 2006 Historical authors Robin Gerber and Peter Henriques will lead discussions on "Revolutionary Leadership" in a daylong session for API's seminar for City and Metro Editors in February. 
Market research key to starting Hispanic-targeted publication By Lisa Rabasca | Thursday, May 05, 2005
Well aisle be: How wedding site theknot.com harnesses its brand By API Staff | Monday, April 11, 2005 David Liu, founder of the popular wedding site TheKnot.com, speaks to members of API's Reaching Young Audiences seminar about how brands can demonstrate strong local reach, the future of blogs and why his audience spends 14 hours on TheKnot.com during their first week.
Rebuilding expectations for news consumption Five Questions with David T. Z. Mindich By Lisa Rabasca | Wednesday, February 16, 2005 API recently posed five questions about young readers to former CNN Editor David T.Z. Mindich, author of Tuned Out: Why Americans Under 40 Don’t Follow the News.
As Hispanic markets change, the need to understand how remains the same By Lisa Rabasca | Friday, January 14, 2005 After an evening listening to Cuban music and touring Little Havana and other Hispanic communities in Miami-Dade County, newspaper executives at API’s Reaching Latino Audiences seminar were warned that the Hispanic market is constantly evolving.
Express is here, but is there any there there? Washington Post free daily makes debut as readers survey all it does and doesn't have to offer By Chad Capellman | Tuesday, August 05, 2003 The Washington Post hopes commuters can't get enough of the wire briefs, advertising and random quotes that comprise the Express as the company looks to gain a foothold in a marketing approach that is sprouting worldwide.
D.C. is next stop on commuter newspaper free-for-all Washington Post to launch 'Express' paper on Aug. 4 By Curt Hazlett | Monday, August 04, 2003 The Washington Post is about to become the latest in a series of North American newspapers to give away papers aimed primarily at young non-readers.
Bringing the world's news home By V. Raman Narayanan | Tuesday, March 18, 2003 The Atlanta Journal-Constitution's "Atlanta & The World," six-page weekly section has enabled the paper to hit the ground running during world crises such as the confrontation between Iraq and the U.S.
Sept. 11 highlights importance of fundamentally strong journalism By Robert J. Weil | Sunday, September 01, 2002
Online newspapers: are they helping or killing their print parents? By Rusty Coats | Saturday, June 01, 2002
May applies circulation skills to the Web By Chad Capellman | Friday, March 01, 2002
10 easy and inexpensive exercises that can make a difference The following was taken from Stephen Johnson's presentation to API's Circulation Executives seminar By Stephen Johnson | Saturday, December 01, 2001
From The Washington Post: A circulation marketing and distribution plan By API Staff | Friday, September 21, 2001
Four things production execs need to do in the event of a crisis story By Curt Hazlett | Thursday, September 20, 2001
Best practices case study: The Oakland Press By Garry Gilbert | Friday, September 14, 2001
Single-copy perspectives of the Sept. 11 attacks By API Staff | Tuesday, September 11, 2001
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Newspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames.