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Articles by Gary Kebbel

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Gary Kebbel
Former News Director, America Online

Case Study: Enabling Change at AOL

Wednesday, November 26, 2003

Telling your editors they will have to change everything they’ve been doing isn’t usually what earns an ovation.

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Behind The Scenes: AOL in HTML

Wednesday, November 19, 2003

AOL News established a larger audience than local Web competitors in almost all U.S. communities, predominantly on the strength of its nighttime, at-home audience. A recent switch to HTML means AOL News will now be competing for the daytime at-work audience.

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Online profit? First, earn it

Friday, February 01, 2002

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