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» Maximizing Revenue Across All Channels

2/9 - 2/11/2009

Articles by Dan Willis

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Dan Willis
Web consultant
E-mail: dan@dswillis.com

Tradition kills usability

Wednesday, June 11, 2003

As the newspaper industry redirects its content to the Web, the very organizational structures that made the paper model effective are killing the usability of the Web model and limiting the potential of online journalism.

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Getting beyond the banner (and beyond the banner in disguise)

Tuesday, January 21, 2003

As the Web matures, a single advertising issue will dominate all others. When the other distractions are pushed aside, we’ll find that advertisers face the same primary challenge as all other Web content producers: satisfying user goals.

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