The Press Institute is an educational non-advocacy 501(c)3 nonprofit organization affiliated with the Newspaper Association of America. It aims to help the news media, especially local publishers and newspaper media, advance in the digital age.
Founded in 1946, its mission was to help the news industry fulfill the purpose of the First Amendment – to sustain a free press in the public interest. That mission continues in the modern era.
The Institute initially was located at Columbia University’s Journalism School before moving in 1974 to Reston, Va. In early 2012, the Institute merged with the NAA Foundation of the Newspaper Association of America. The NAA Foundation was established in 1963. The new organization has expanded its mission of training through research, convening, digital education, workshops and more.
What we’re up to
API’s current activities include:
Need to Know daily newsletter
The smart way to start your day. Our newsletter curates and explains fresh useful insights for people advancing quality, innovative and sustainable journalism. Each morning we bring you new angles on the top headlines, insights you can apply, new information from global and unusual sources and ideas that challenge you to think differently.
Research (Coming soon)
API is conducting research on innovation in revenue, technology and on studying the changing audiences. It is also focused on bringing scholars and practitioners together in applied research partnerships.
Thought Leader Summits
API convenes focused, diverse groups of people to bring clarity to important issues in journalism. Our first summit focused on sponsored content and native advertising as a new business model.
Workshops and transformational training
Our focused workshops in cities around the country help journalism innovators tackle important challenges and adopt new best practices. In 2012-13 we did this through the Transformation Tour. API also works with some partner organizations on long-term transformation and innovation processes, spreading the best of what we learn to everyone else.
Online learning (Coming soon)
Our e-learning service offers self-directed virtual courses and recorded versions of our in-person workshops. All are free.
Digital tools catalogue
With our partners at Poynter and the Knight Foundation, we provide a series of free webinars that show you how to use digital tools like DocumentCloud, Zeega, PANDA and more. We also offer a crowdsourced directory of more software tools and apps to empower your journalism and your business.
News literacy curriculum and NIE resources
API offers resources that news organizations, educators, advisors, parents and students can use to better understand how news and media works.
Journalism Essentials guides
A collection of guides that explain the basic principles and elements of good journalism. Many of these guides are largely based on the research and teachings of the Committee of Concerned Journalists.