The Transformation Tour

Upcoming Workshops

Meters, Members and Digital Publishing Revenue

May 14, New York City

Tim Griggs of The New York Times and other industry leaders talk about growing their businesses with smart pricing, multiplatform sales and reader-driven revenue.

Mobile Digital Publishing

June 17, Boston

The Boston Globe’s Jeff Moriarty and Digital First Media’s Allen Klosowski on responsive website design and app development.

Growing Audiences

July 15, Phoenix

Morris Communications’ Robert Gilbert and Gannett’s Brooke Christofferson present strategies for content marketing, social media and brand building across audiences.

Teaching Moments and Workshop Reports

Selling Digital Products

Report: How McClatchy teaches 30 papers to sell digital

McClatchy has set up a company-wide university and a detailed strategy to generate digital revenue. Learn the core concepts behind them.

Transformative Business Models

Report: Six principles Clark Gilbert used to transform Deseret News

Learn the six core principles behind Gilbert's strategic model for innovating media businesses.

Video: Teaching Moments

Watch Clark Gilbert discuss key ideas from the workshop. 

Transformational Communities

Report: The Gazette Co.'s blueprint for building communities

Find out how CEO Chuck Peters is transforming The Gazette Co. in Cedar Rapids, Iowa into a community-focused media company.