» The Transformation Tour
Meters, Members and Digital Publishing Revenue
May 14, New York City
Tim Griggs of The New York Times and other industry leaders talk about growing their businesses with smart pricing, multiplatform sales and reader-driven revenue.
Mobile Digital Publishing
June 17, Boston
The Boston Globe’s Jeff Moriarty and Digital First Media’s Allen Klosowski on responsive website design and app development.
July 15, Phoenix
Morris Communications’ Robert Gilbert and Gannett’s Brooke Christofferson present strategies for content marketing, social media and brand building across audiences.
Teaching Moments and Workshop Reports
Selling Digital Products
Report: How McClatchy teaches 30 papers to sell digital
McClatchy has set up a company-wide university and a detailed strategy to generate digital revenue. Learn the core concepts behind them.
Transformative Business Models
Report: Six principles Clark Gilbert used to transform Deseret News
Learn the six core principles behind Gilbert's strategic model for innovating media businesses.
Video: Teaching Moments
Watch Clark Gilbert discuss key ideas from the workshop.
Report: The Gazette Co.'s blueprint for building communities
Find out how CEO Chuck Peters is transforming The Gazette Co. in Cedar Rapids, Iowa into a community-focused media company.
View past Transformation Tour workshops in the Event Archives.