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Transformative Business Models

Archived Program

Thursday, January 24, 2013 1:00 PM - Friday, January 25, 2013 3:00 PM
Newspaper Association of America (NRECA Conference Center), Arlington, Va.

Learn from industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce.

Participants will learn how to:

Empower legacy sales reps through digital training and support
Develop products and sales channels for SMB’s
Launch and grow a local digital agency
Develop non-display sources of revenue
Grow e-commerce marketplace revenue channels

Presenter

Clark Gilbert

Clark Gilbert
President and CEO, Deseret News and Deseret Digital Media

Gordon Borell

Gordon Borrell
CEO of Borrell Associates Inc.

Eric Bright

Eric Bright
Vice president of e-commerce, Deseret Digital Media.

Dale Darling

Dale Z. Darling
Vice president of digital direct sales, Deseret Digital Media.

Todd Handy

Todd Handy
Vice president of new media sales, Deseret Digital Media.

Event Materials

Six Principles Clark Gilbert Used to Transform Deseret News

Workshop Schedule

Travel and Hotel Information

Additional Information

Who should attend? C-suite executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses. Companies are strongly encouraged to send two to five cross-functional participants.

Contact: Mary Peskin at mary.peskin@naa.org or (571) 366-1122.

The Transformation Tour is brought to you by the American Press Institute with The Poynter Institute.