Home » Training » Events » Event Archives » Transformational Communities

Transformational Communities

Archived Program

Monday, March 11, 2013
8:30 AM - 4:30 PM
Chicago Tribune, Chicago

Get a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation, and hear how CEO Chuck Peters transformed The Gazette in Cedar Rapids, Iowa, into a community-focused media company. Registration: $200

Participants will learn how to:

Define communities we’ll serve in the digital age
Engage communities in new and more profitable ways
Identify tools and techniques to engaging new and existing audiences
Gather, edit, organize, contextualize and repackage content to make it accessible across platforms in cost-effective ways

Presenter


Chuck Peters CEO of The Gazette in Cedar Rapids, Iowa, and champion of content management, concepts and tasks for creating C3, Complete Community Connection.	Dr. Trace Pickering Director of community building, The Gazette Co.	Amanda Styron Cofounder and CEO of Seed Here Studio, a media and marketing agency dedicated to building a stronger community of entrepreneurs and creatives in the Iowa City/Cedar Rapids area.


Vickey Williams Media consultant, trainer, culture change expert.

Event Materials

Workshop Schedule

Travel and Hotel Information

Additional Information

Who should attend? C-suite executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses. Companies are strongly encouraged to send two to five cross-functional participants.

The Transformation Tour is brought to you by the American Press Institute with The Poynter Institute.