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Selling Digital Products

Archived Program

Friday, February 01, 2013
8:30 AM - 4:30 PM
Hilton Garden Inn, Raleigh/Cary, N.C.

Get an insider look at McClatchy University’s training methods, and learn how an aggressive training program and top-to-bottom incentives can spur revenue growth at every level of the company.

Participants will learn how to:

Evaluate how the structure of media organizations impacts sales
Develop and execute effective training for sales staff, both basic advertising and digital sales
Evaluate which products sell and why, and learn to develop products that sell

Presenter

Christian A. Hendricks

Christian A. Hendricks
Vice president of interactive media, The McClatchy Co.

Hendricks will be joined by other leaders of the McClatchy Interactive team.

Event Materials

Workshop Schedule

Travel and Hotel Information

Additional Information

Who should attend? C-suite executives, publishers, senior editors and key organizational leaders in technology, marketing, revenue, research, distribution, audience development, mobile, and product development who want to transform their businesses. Companies are strongly encouraged to send two to five cross-functional participants.

The Transformation Tour is brought to you by the American Press Institute with The Poynter Institute.