Selling Digital Products

Archived Program

Wednesday, April 17, 2013
8:30 AM - 3:00 PM 
Hilton Orlando Bonnet Creek, Orlando, Fla.
At NAA mediaXchange 2013

Get an insider look at McClatchy University’s training methods, and learn how an aggressive training program and top-to-bottom incentives can spur revenue growth at every level of the company. Registration: $200

Participants will learn how to:

• Evaluate how the structure of media organizations impacts sales
• Develop and execute effective training for sales staff, both basic advertising and digital sales
• Evaluate which products sell and why, and learn to develop products that sell

NOTE: This workshop is offered as a special session during NAA mediaXchange 2013, and is included FREE for paid attendees of the conference. If you plan to attend NAA mediaXchange and wish to participate in Selling Digital Products, you do not need to register separately. Instead, please select the Selling Digital Products workshop in the “Sessions” section of your mediaXchange registration . However if you do not plan to attend NAA mediaXchange, please use the "Register Now" button above to attend this workshop.

Presenter

Christian A. Hendricks
Vice president of interactive media, The McClatchy Co.

Hendricks will be joined by other leaders of the McClatchy Interactive team.

Event Materials

Workshop Schedule

Travel and Hotel Information