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Mobile Digital Publishing

Upcoming Program

Monday, June 17, 2013
8:30 AM - 3:30 PM
The Boston Globe, Boston, Mass.

Explore content, revenue and branding opportunities for developing mobile products, including advertising and paid-content strategies, loyalty programs, special editions, geo-tagging and user expectations. Registration: $200

Participants will learn how to:

Understand mobile audiences and the marketplace
Assess strategies for mobile Web and native application product planning
Develop mobile revenue and sales channels

Presenter

Damon Kiesow

Senior product manager, The Boston Globe

Allen Klosowski

Senior director of mobile and social media, Digital First Media

Jeff Moriarty

General manager, Boston.com/vice president of digital products, The Boston Globe and Boston.com

Rob King

Senior Vice President, Editorial, ESPN Digital & Print Media

Event Materials

Workshop Schedule

Travel and Hotel Information

Additional Information

Who should attend? Mobile and technology leaders, digital editors and organizational decision-makers in digital marketing, revenue and audience development who want to transform their mobile businesses. Companies are strongly encouraged to send cross-functional teams.

Contact: Mary Peskin at mary.peskin@naa.org or (571) 366-1122.

The Transformation Tour is brought to you by the American Press Institute with The Poynter Institute.