Transformative Content Strategies

Archived Program

Thursday, September 20, 2012 1:00 PM - Friday, September 21, 2012 3:00 PM
Deseret News, Salt Lake City

Take a close look at the best practices of news media innovators who are mapping a path to the future with new tactics for growing and engaging audiences with digital content.

Participants will learn:

Audience engagement strategies
Audience growth strategies
Digital content development strategies

Presenter

Clark Gilbert

Clark Gilbert
President and CEO, Deseret News and Deseret Digital Media

Chris Lee

Chris Lee
Executive vice president and publisher, Deseret News; vice president of digital, Deseret Digital Media

Russell Banz

Russell K. Banz
Vice president of products for Deseret Digital Media. Oversees KSL.com and DeseretNews.com.

Nathan Gwilliam

Nathan Gwilliam
Director of strategic verticals and social strategy, Deseret Digital Media

Matt Sanders

Matt Sanders
General manager, Deseret Connect.

Event Materials

Video Testimonials

Workshop Summary: Better digital content means better business

Workshop Schedule

Travel and Hotel Information

Additional Information

Who should attend? C-suite executives, publishers, senior editors and key leaders in content, marketing, audience engagement, digital distribution and product development who want to transform their businesses. Companies are strongly encouraged to send two to five cross-functional participants.

The Transformation Tour is brought to you by the American Press Institute with The Poynter Institute.