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» Transformational Communities
Friday, December 07, 2012
8:30 AM - 4:30 PM
Newspaper Association of America (NRECA Conference Center), Arlington, Va.
Get a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation, and hear how CEO Chuck Peters transformed The Gazette in Cedar Rapids, Iowa, into a community-focused media company.
Participants will learn how to:
- Define communities we’ll serve in the digital age
- Engage communities in new and more profitable ways
- Identify tools and techniques to engaging new and existing audiences
- Gather, edit, organize, contextualize and repackage content to make it accessible across platforms in cost-effective ways
CEO of The Gazette in Cedar Rapids, Iowa, and champion of content management, concepts and tasks for creating C3, Complete Community Connection.
Dr. Trace Pickering
Director of community building, The Gazette Co.
Cofounder and CEO of Seed Here Studio, a media and marketing agency dedicated to building a stronger community of entrepreneurs and creatives in the Iowa City/Cedar Rapids area.
Travel and Hotel Information