Archived Program
Friday, December 07, 2012
8:30 AM - 4:30 PM
Newspaper Association of America (NRECA Conference Center), Arlington, Va.
Get a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation, and hear how CEO Chuck Peters transformed The Gazette in Cedar Rapids, Iowa, into a community-focused media company.
Participants will learn how to:
- Define communities we’ll serve in the digital age
- Engage communities in new and more profitable ways
- Identify tools and techniques to engaging new and existing audiences
- Gather, edit, organize, contextualize and repackage content to make it accessible across platforms in cost-effective ways
Presenter
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Chuck Peters
CEO of The Gazette in Cedar Rapids, Iowa, and champion of content management, concepts and tasks for creating C3, Complete Community Connection. |
Dr. Trace Pickering
Director of community building, The Gazette Co. |
Amanda Styron
Cofounder and CEO of Seed Here Studio, a media and marketing agency dedicated to building a stronger community of entrepreneurs and creatives in the Iowa City/Cedar Rapids area. |
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