Partnership for Online and Beyond: Strategic Thinking for a Multiplatform World

Related Seminar: April 26-30. Designed for global and national markets.

What does your organization need to get to the next level of convergence? Your team’s attendance at Partnership for Online and Beyond at The Media Center.

Previously known as Digital News Management, Partnership for Online and Beyond is an intense, small-scale seminar that gathers senior executives from both Web and traditional media operations to tackle the challenges and rewards of multi-platform and interdepartmental cooperation. It is designed to boost cross-company teamwork and sharing of the core knowledge and strategies required for building lasting multi-platform news operations.

As usual, The Media Center has lined up a fascinating collection of visiting discussion leaders, including Alan Gregerman, a nationally-known expert on business strategy, innovation and leading change and author of the acclaimed business book “Lessons from the Sandbox”; Martin Nisenholtz, CEO of New York Times Digital; Dean Wright, vice president and editor-in-chief of MSNBC.com; USAToday.com SVP and Publisher Jeff Webber, Ned Desmond, executive editor of Time Inc. Interactive; Scott Woelfel, co-founder of CNN.com and president & CEO of Armchair Media; USAToday.com’s Editor in Chief Kinsey Wilson; Carlos Silva, senior vice president of AOL News and Sports; Gary Kebbel, director of AOL News Services, John Seigenthaler, founder of The Freedom Forum's First Amendment Center; Rob Curley, director of new media/convergence at Lawrence Journal-World/6News/World Online; Ken Sands, managing editor of Online and New Media at The Spokesman-Review; Corinna Ulrich, assistant general counsel for Belo Corp.; and Kelly Dyer, general manager of NewsOK.com

Former CNN executive/Media Center Senior Fellow Carin Dessauer is this year’s program chair and moderator.

Participants will visit The Freedom Forum and the Dulles, Virginia, headquarters of America Online. They will also visit The Washington Post/ WashingtonPost.com, first and foremost a "local" newspaper that also has national and international reach, especially on the Web. There, they will meet with online and offline news departments and take part in discussions led by WashingtonPost.com Executive Editor Doug Feaver and Publisher Caroline Little, among others.

And finally, online publishing expert and former LATimes.com editor Leah Gentry will prepare a written strategic analysis of every participating company’s Web site, which alone would make this seminar worthwhile. Return to your office with this powerful tool to inspire prompt action for improving your online operations.

And the results of Partnership for Online and Beyond?

• Align-Online and offline strategies and workflows to maximize the impact and reach of news and information initiatives on all platforms

• Develop-A battle plan to tackle institutional and cultural barriers, clearing the way for successful convergence

• Learn-Ideas on how the Web can fulfill critical journalism and revenue objectives for diversified, converged multimedia news and information companies

• Build-A common knowledge base for setting overall objectives and strategies

• Create-A cohesive, multimedia vision to integrate strategies and workflow of all available delivery channels

• Understand-Confidence in knowing what building value really means - for brand, audience and advertisers and business partners

• Institute-The creation of a powerful and profitable multimedia news and information brand

The Particulars

Please read API's Registration, Tuition and Hotel Policies

Location: Reston, Virginia