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Carol Ann Riordan

Interim Executive Director
American Press Institute
11690 Sunrise Valley Drive
Reston, VA  20190-1498
(703) 715-3315


Media Expertise

Consumer marketing strategies
Event marketing
Readership


About Carol Ann Riordan
Carol Ann Riordan joined API as an associate director in 1986. She was named director of programming in 1997, assumed personnel responsibilities in 1999. She was promoted to vice president in 2002 and now is serving as Interim Executive Director. She has a rich history in newspapers having been born into a newspaper family and spent 13 years working for daily newspapers as a reporter and editor in Michigan, Florida, Illinois and Wisconsin, including The Capital Times in Madison, Wis.

Carol Ann’s expertise is in readership, marketing, circulation, management and audience development issues. During her tenure at API, she has been involved with virtually every API seminar and has developed many new programs, including the first new-product development seminar and the Institute's suite of target-market programs. As the chief architect of API's core programming, she works continually to keep seminar content ahead of current issues.

She has presented at a number of industry conferences, including the Newspaper Association of America, Canadian Circulation Managers Association, Southern Newspaper Publishers Association, Northern States Circulation Managers Association, International Newspaper Financial Executives and the American Society of News Editors.

Carol Ann graduated from St. Mary's College of Notre Dame, Ind., with a bachelor's degree in speech and theater. Prior to joining the API staff, she attended a seminar for lifestyle editors.

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