Value Optimized Pricing

August 2 - August 3, 2010

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Featured Discussion Leaders

Mary Peskin Associate Director, American Press Institute

Pricing is where a business will succeed or fail. Understanding the value proposition in the new media landscape is central to pricing products. This seminar presents new research from the API/ITZBelden survey in which publishers and revenue executives reveal their thinking about the value of content and advertising, the emergence of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation. Case studies will be presented demonstrating best practices of pricing and price optimization and providing participants with data driven recommendations for long-term business results. Participants will return to their organizations with a better understanding of the features that customers value, consumers’ willingness to pay, optimum bundling and unbundling strategies, opportunities in new market segments, and price optimization to achieve the company’s revenue goals.

Who should attend: Marketing and advertising executives and managers, online/digital directors, new business development directors and others responsible for growing revenue across all products and platforms.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $995

Hotel/Meal Package: $490 (includes Internet and all hotel taxes).
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

Click here to register for this seminar