New Revenue Models That Work! (Reston)

February 15 - February 17, 2010

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Featured Discussion Leaders

Karen Feldman Media & Entertainment Industry Lead, IBM Institute for Business Value Session: Beyond Advertising

Brad Mindich President, Phoenix Media/Communications Group Session: Turning the Page

Josh Resnik Vice President, Gannett Digital Session: New Revenue Models at Gannett

Wayne Snow Vice President of Advertising, Lexington (KY) Herald Leader Session: Taking Advantage of Behavioral Targeting

This seminar is cancelled. 

Please note, it will be held on Sept 13-15, West Coast (TBD)

The program:  Relying on traditional advertising streams alone is no longer enough.  Learn practical strategies and tactics for developing, launching and maximizing a wide array of effective new revenue models.

Highlights: 

Beyond Advertising
Karen Feldman (IBM Institute for Business Value)
Why and how media companies must develop new products/services and move to a more customer-centric business model.  Includes case studies on organizations successfully making this transition, from both outside and inside the publishing industry.

Turning the Page
Brad Mindich (President, Phoenix Media/Communications Group
Real world experience on how to use multiple platforms, partnerships and converged selling to change your business, generate significant new revenue and drive audience growth.

Taking Advantage of Behavioral Targeting
Wayne Snow (VP/Advertising, Lexington (KY) Herald-Leader)

New Revenue Models at Gannett
Josh Resnik (Vice President, Gannett Digital)

Self-Service Successes
Kelly Warren (Advertising Director, The Virginian-Pilot, Norfolk, VA)

Plus…

- Online video and other rich media

- Mobile

- SEM/SEO/SMO

- Agency Services

Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,500

Note: Find out how to attend New Revenue Models That Work! for only $750 half the $1,500 tuition price. For complete details, see API’s Dollar Match Program API's Dollar Match Programwhich expires Feb. 15, 2010.

Hotel/Meal Package: $735 (includes Internet and all hotel taxes).
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)