New Revenue Models That Work! (West Coast)

September 13 - September 15, 2010

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Featured Discussion Leaders

Mark Mulholland Associate Director, American Press Institute

The program: API has partnered with the IBM Institute for Business Value to create this program, focusing on why and how newspaper organizations need to provide a whole new array of products and services for local businesses, and move quickly to a more consumer-centric business model. Seminar attendees will learn the keys to making the transition, and explore case studies from other industries that have already implemented this strategic path. They will review data from the API/ITZBelden survey on sales force issues, and examine innovative newspaper industry revenue development examples and “how to” information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.

Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,500

Location: West Coast (TBD)

Click here to register for this seminar