Maximizing Sales Force Effectiveness

May 24 - May 25, 2010

AIM THIS PAGE

The program:  Developed in conjunction with world-leading sales management consulting firm ZS Associates, this exclusive new seminar focuses on how to transform your sales organization, re-energize the top line and increase revenue by as much as 15%!

Seminar highlights include:  

• How newspapers can increase revenue by consistently targeting the best sales opportunities with the right type and amount of sales resource 
• Proven successful processes, drivers and tools developed by ZS Associates over 25 years of successful sales consulting in multiple industries and countries
• “How-to” information on: sales strategy; assessing your sales force & identifying opportunities for improvement; market potential, segmentation and targeting; sizing, organizing and deploying the sales force; sales process design and implementation; roles of the sales manager; recruiting, developing and retaining sales talent; incentive compensation and goal-setting; and more.
• Best-practice examples from newspaper organizations currently implementing groundbreaking sales force re-invention initiatives.  
• Participants will receive a free copy of "Sales Force Effectiveness," an API/ITZBelden special insight report ($500 value)

This may be the most valuable and productive investment in your organization’s success that you make the entire year!

Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $995

Hotel/Meal Package: $490 (includes Internet and all hotel taxes).
This charge is in addition to the tuition fee.

Location: Reston, Virginia

(This seminar has already occured)