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Mary Peskin
Associate Director, American Press Institute Appearing at: Vet the Vendors 04/30/2010 - 05/01/2010 Value Optimized Pricing 08/02/2010 - 08/03/2010 Digital Delivery 11/08/2010 - 11/09/2010 Find Seminars
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Early-bird Deadlines Register soon for early-bird savings: |
Maximizing Sales Force EffectivenessMay 24 - May 25, 2010![]()
For more information on this seminar, please
contact Mark
Mulholland at mmulholland@americanpressinstitute.org.
The program: In these days of recession-driven staff cuts, many newspapers and newsmedia organizations have cut beyond fat and into the bone. As a result, they are limiting their ability to capture the market potential that is and will be increasingly there as the economy recovers. In this environment, it is an absolute necessity that sales managers and directors maximize the effectiveness and productivity of their multi-platform staffs. This exclusive new program, developed in conjunction with world-leading sales management consulting firm ZS Associates, focuses on improving your organizational effectiveness through the science of Sales Resource Optimization (SRO). ZS Associates research shows that consistently targeting the best sales opportunities with the right type and amount of sales resource can have an. upside revenue impact of as much as 15%! Seminar highlights include:
Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.
The ParticularsPlease read:
Tuition: $995 Hotel/Meal Package: $490 (includes Internet and all hotel taxes).
Location: Reston, Virginia Click here to register for this seminar
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