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Coming to API
Discussion Leaders
Lorie Hearn
Founder and Executive Director, Watchdog Institute

Appearing at:
Beyond the Newsroom (Pomona, CA)
09/13/2010 - 09/14/2010
Find Seminars
Find Seminars

Early-bird Deadlines

Register soon for early-bird savings:

Maximizing Sales Force Effectiveness

May 24 - May 25, 2010

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For more information on this seminar, please contact Mark Mulholland at mmulholland@americanpressinstitute.org.

Featured Discussion Leaders

Leslie Giallombardo
Vice President of Advertising, US Community Publishing Group, Gannett Co., Inc.
Session: Case Study: Reinventing the Sales Force

The program:  Developed in conjunction with world-leading sales management consulting firm ZS Associates, this exclusive new seminar focuses on how to transform your sales organization, re-energize the top line and increase revenue by as much as 15%!

Seminar highlights include:  

  • How newspapers can increase revenue by consistently targeting the best sales opportunities with the right type and amount of sales resource 
  • Proven successful processes, drivers and tools developed by ZS Associates over 25 years of successful sales consulting in multiple industries and countries
  • “How-to” information on: sales strategy; assessing your sales force & identifying opportunities for improvement; market potential, segmentation and targeting; sizing, organizing and deploying the sales force; sales process design and implementation; roles of the sales manager; recruiting, developing and retaining sales talent; incentive compensation and goal-setting; and more.
  • Best-practice examples from newspaper organizations currently implementing groundbreaking sales force re-invention initiatives.  
  • Participants will receive a free copy of "Sales Force Effectiveness," an API/ITZBelden special insight report ($500 value)

This may be the most valuable and productive investment in your organization’s success that you make the entire year!


Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

 

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

 

Tuition: $995

Hotel/Meal Package: $490 (includes Internet and all hotel taxes).
This charge is in addition to the tuition fee.

Location: Reston, Virginia

(This seminar has already occured)

 

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