Event Marketing: Creative Entrepreneurship (Philadelphia)

February 26 - February 26, 2010

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Featured Discussion Leaders

William W. Cone Executive Producer and Senior Consultant, Event Marketing and Promotions

Carol Ann Riordan Vice President of Programming and Personnel, American Press Institute

Please register for this workshop by Tuesday, February 23, 2010

Walk-in registration will not be available.

Co-sponsored by Temple University's Department of Journalism

API is kicking off its 2010 regional workshop schedule with a series of one-day programs on “Event Marketing: Creative Entrepreneurship,” a lucrative revenue stream that benefits advertisers, sponsors and the newspaper, as well as enhances its brand and value proposition.

Find out the processes that help an organization come up with the most creative events that will have the greatest appeal to its market; the keys to successfully creating and staging an event as well as the pitfalls; and non-traditional ways to market events.

Attendees will take home dozens of case studies of events from a variety of markets as well as share their success stories and lessons learned with their peers. Join us to learn how events can drive new revenue, enhance your brand position, create unique promotions and reach out to your community.

Can't join us in Philadelphia? The "Event Marketing" workshop also will be held:

March 5 in Milwaukee, Wis.
March 12 in Atlanta
March 26 in suburban Boston

Additional event marketing workshops will be held in April and May 2010 in regional sites.

WHO SHOULD ATTEND?

Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

WORKSHOP AGENDA:
8:15 - 9:00 a.m.: Check in (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.)
9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own
1:30 - 3:30 p.m.: Afternoon session

LOCATION:
Howard Gittis Student Center (Room 200A)
Temple University
1755 N. 13th Street
Philadelphia

Directions

Campus Map

Parking

Dining

Hotels

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $150

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations..
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Temple University
Room 200A
1755 N. 13th Street
Philadelphia

(This seminar has already occured)