Event Marketing (Minneapolis)

June 18 - June 18, 2010

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Featured Discussion Leaders

William W. Cone Executive Producer and Senior Consultant, Event Marketing and Promotions

Carol Ann Riordan Vice President of Programming and Personnel, American Press Institute

Please register for this workshop by 4 p.m. (EDT)
Thursday, June 17, 2010

Walk-in registration will not be available.

Co-sponsored by the University of Minnesota School of Journalism and Mass Communication, Minnesota Journalism Center, and the Minnesota Newspaper Association

Looking for a hot new revenue stream?

• Would you like to make money from businesses that never advertise with you?
• Are you searching for new revenue streams that put real dollars on the bottom line?
• Do you want to reach key audiences who don’t read your paper?
• Can you be wacky, have fun AND make money all at the same time?

If you answered “Yes!” to any of the above (although we suspect you said “yes” to all four questions), you’ll want to attend the American Press Institute’s “Event Marketing: Creative Entrepreneurship,” which will be held on Friday, June 18, at the University of Minnesota.  The one-day regional workshop will arm you with strategies and dozens of successful case studies to help you turn events into a powerful revenue stream.

Find out:

• The essential steps for designing the most creative events that will have the greatest appeal to your market ... and make money.
• How event marketing departments can generate substantial revenue … including some that make between $2 million and $4 million annually.
• Ways to capture new audiences and enhance your brand and value proposition through events.
• The keys to successfully creating and staging an event … and what pitfalls to avoid.
• How to harness the power of social media to market your events.

Featured discussion leader William Cone is an international event marketing producer and consultant. For three decades, he has been involved with major promotions and causes in more than 1,400 cities and towns across North America and Europe. Cone has worked with dozens of newspapers and other media companies, corporations, marketing agencies, educational groups, governmental bodies and non-profit organizations on how to maximize revenue and publicity through events, promotions, partnerships and cause marketing.

Tuition is $150.

WHO SHOULD ATTEND?
Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

WORKSHOP AGENDA:
8:15 - 9:00 a.m.: Check in and coffee. (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.)
9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own
1:30 - 3:15 p.m.: Afternoon session

Driving Directions

Campus Map

Parking

Accommodations:  The Radisson Hotel Metrodome is the hotel closest to the McNamara Alumni Center, where the workshop will be held.

API has reserved a limited number of rooms for Thursday, June 17, at the Radisson for the discounted rate of $114 (plus taxes). Workshop attendees can make reservations online or by phone:

Online:

• Go to www.radisson.com/univ_minneapolis 
• Click on “More Search Options”
• Enter the check-in and check-out dates
• Enter “API” in the Promotional Code Field. Secure guarantee with credit card number and print confirmation letter.

Phone:

• Call 800-822-6757
• Give the check-in and check-out dates
• Ask for the “API Workshop”

Restaurants

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $150

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations..
This charge is in addition to the tuition fee.

Location: University of Minnesota (Minneapolis)
McNamara Alumni Center
Ski-U-Mah Room
200 Oak Street, SE
Minneapolis, Minnesota

(This seminar has already occured)