Event Marketing: Creative Entrepreneurship (Dedham, Mass.)

March 26 - March 26, 2010

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Please register for this workshop by 4 p.m. (EST)
Thursday, March 25, 2010

Co-sponsored by the New England Newspaper and Press Association

Looking for a hot new revenue stream?

• Would you like to make money from businesses that never advertise with you?
• Are you searching for new revenue streams that put real dollars on the bottom line?
• Do you want to reach key audiences who don’t read your paper?
• Can you be wacky, have fun AND make money all at the same time?
  
  If you answered “Yes!” to any of the above (although we suspect you said “yes” to all four questions), you’ll want to attend the American Press Institute’s “Event Marketing: Creative Entrepreneurship,” which will be held on Friday, March 26, on the Dedham (Mass.) campus of Northeastern University.

The one-day regional workshop, co-sponsored by the New England Newspaper and Press Association, will arm you with strategies and dozens of successful case studies to help you turn events into a powerful revenue stream.

Find out:

• The essential steps for designing the most creative events that will have the greatest appeal to your market ... and make money.
• How event marketing departments can generate substantial revenue … including some that make between $2 million and $4 million annually.
• Ways to capture new audiences and enhance your brand and value proposition through events.
• The keys to successfully creating and staging an event … and what pitfalls to avoid.
• How to harness the power of social media to market your events.

Featured discussion leader William Cone is an international event marketing producer and consultant. For three decades, he has been involved with major promotions and causes in more than 1,400 cities and towns across North America and Europe. Cone has worked with dozens of newspapers and other media companies, corporations, marketing agencies, educational groups, governmental bodies and non-profit organizations on how to maximize revenue and publicity through events, promotions, partnerships and cause marketing.

Tuition is $160, which includes lunch.

WHO SHOULD ATTEND?
Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

WORKSHOP AGENDA:
8:15 - 9:00 a.m.: Check in and coffee. (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.)
9:00 a.m. - nonn: Morning session
Noon - 1:15 p.m.: Group lunch
1:15 - 3:15 p.m.: Afternoon session

LOCATION:
Dedham Campus of Northeastern University
370 Common Street -- Route 135
1st Floor Conference Room
Dedham, MA

Driving Directions

Campus Map

Parking: There is ample free parking on the Dedham Campus of Northeastern University.

Accommodations

Restaurants

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $160

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations. Tuition includes lunch..
This charge is in addition to the tuition fee.

Location: Dedham Campus of Northeastern University
370 Common Street -- Route 135
1st Floor Conference Room
Dedham, Mass.

(This seminar has already occured)