Event Marketing: Creative Entrepreneurship (Dedham, Mass.)

March 26 - March 26, 2010

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Featured Discussion Leaders

William W. Cone Executive Producer and Senior Consultant, Event Marketing and Promotions

Carol Ann Riordan Vice President of Programming and Personnel, American Press Institute

Please register for this workshop by Tuesday, March 23, 2010

Co-sponsored by the New England Newspaper and Press Association

API will kick off its 2010 regional workshop schedule with a series of one-day programs on “Event Marketing,” a lucrative revenue stream that benefits advertisers, sponsors and the newspaper, as well as enhances its brand and value proposition. Find out the processes that help an organization come up with the most creative events that will have the greatest appeal to its market; the keys to successfully creating and staging an event as well as the pitfalls; and non-traditional ways to market events. Attendees will take home dozens of case studies of events from a variety of markets as well as share their success stories and lessons learned with their peers. Join us to learn how events can drive new revenue, enhance your brand position, create unique promotions and reach out to your community.

Can't join us in Dedham, Mass.? The "Event Marketing" workshop also will be held:

Feb. 26 in Philadelphia
March 5 in Milwaukee, Wis.
March 12 in Atlanta

Additional event marketing workshops will be held in April and May 2010 in regional sites.

WHO SHOULD ATTEND?
Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

WORKSHOP AGENDA:
8:15 - 9:00 a.m.: Check in (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.
9:00 a.m. - nonn: Morning session
Noon - 1:15 p.m.: Group lunch
1:15 - 3:15 p.m.: Afternoon session

LOCATION:
Dedham Campus of Northeastern University
370 Common Street -- Route 135
1st Floor Conference Room
Dedham, MA

Driving Directions

Campus Map

Parking: There is ample free parking on the Dedham Campus of Northeastern University.

Accommodations

Restaurants

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $160

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations. Tuition includes lunch..
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Dedham Campus of Northeastern University
370 Common Street -- Route 135
1st Floor Conference Room
Dedham, Mass.

Click here to register for this seminar