Event Marketing: Creative Entrepreneurship (Atlanta)

March 12 - March 12, 2010

AIM THIS PAGE

Featured Discussion Leaders

William W. Cone Executive Producer and Senior Consultant, Event Marketing and Promotions

Carol Ann Riordan Vice President of Programming and Personnel, American Press Institute

Please register for this workshop no later than
4 p.m. (EST) Thursday, March 11, 2010

Walk-in registration will not be available.

• Would you like to profit from businesses that never advertise with you?
• Do you want your newspaper to be the focal point of your community?
• Are you looking for ways to connect with Generations Y … and Z?
• Can you be wacky, have fun AND make money all at the same time?

If you answered “Yes!” to any of the above (although we suspect you said “yes” to all four questions), you’ll want to attend the American Press Institute’s “Event Marketing: Creative Entrepreneurship,” which will be held Friday, March 12, in Atlanta.

The one-day regional workshop will arm you with strategies and dozens of success stories to help you turn events into a powerful revenue stream.

Find out:

• The essential steps for designing the most creative events that will have the greatest appeal to your market ... and put real dollars on the bottom line.
• How event marketing departments can generate substantial revenue … including some that make between $2 million and $4 million annually.
• Ways to capture new audiences and enhance your brand and value proposition through events.
• The keys to successfully creating and staging an event … and what pitfalls to avoid.
• How to harness the power of social media to market your events.

Join us to learn how events can drive new revenue, enhance your brand position, create unique promotions and reach out to your community.

Can't join us in Atlanta? The "Event Marketing" workshop also will be held:

March 26 in suburban Boston

Additional event marketing workshops will be held in April and May 2010 in regional sites.

WHO SHOULD ATTEND?

Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

WORKSHOP AGENDA:
8:15 - 9:00 a.m.: Check in (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.)
9:00 a.m. - noon: Morning session
Noon - 1:15 p.m.: Group lunch (which is included in tuition)
1:15 - 3:15 p.m.: Afternoon session

LOCATION:
Cox Enterprises, Inc.
Location: Dayton C Meeting Room
6205 Peachtree Dunwoody Road
Atlanta, GA

Directions and Map Information about free parking at Cox Enterprises is included with the directions and map.

Accommodations

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $160

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable. Tuition of $160 includes lunch.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Cox Enterprises, Inc.
Location: Dayton C Meeting Room
6205 Peachtree Dunwoody Road
Atlanta, GA

(This seminar has already occured)