Digital Delivery

November 8 - November 9, 2010

AIM THIS PAGE

Featured Discussion Leaders

Mary Peskin Associate Director, American Press Institute

The program: New digital delivery devices and platforms offer golden opportunities for the delivery of content and advertising, but few publishers can go it alone. This seminar draws from API/ITZBelden research to assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them. Survey results will provide insight into the most promising opportunities for news organizations to expand audience and reach through technologies such as smart phones, PDAs, e-readers, tablets, e-mail and video. Through case studies and vendor presentations, participants will learn the strategies, technologies and resources required to connect content and advertising to audiences and provide e-commerce, data sharing and other revenue-generating solutions across multiple platforms.

Who should attend: Newsroom and advertising executives, online/digital directors and others responsible for developing content-based e-commerce, online content, technology or marketing/brand strategies and growing revenue across digital platforms.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $995

Hotel/Meal Package: $490 (includes Internet and all hotel taxes).
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

Click here to register for this seminar