Visual Journalism Workshop (Texas)

January 16 - January 16, 2009

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Featured Discussion Leaders

Zach Ryall Internet Managing Editor, Austin American-Statesman Session: Design is Integration: Learn how to build a multi-platform visuals team that will help you accomplish more, faster, with focused resources, and take your organization’s visual journalism to the next level.

Rob Schneider Presentation Director, Dallas Morning News Session: Design is Transformation: Find out how design can be a driver for innovation, enterprise and change through the step by step development of Briefing, Dallas’s new four-day-a-week free broadsheet and the F!D Luxe, a high-fashion glossy magazine.

Download workshop leader Mary Peskin's presentation here. 

Download Rob Schneider's presentation here.

Co-sponsored by Texas State University School of Journalism and Mass Communication, Texas Press Association, Texas Daily Newspaper Association, and the Texas Associated Press Managing Editors. This workshop is being underwritten by a generous grant from the John Ben Snow Memorial Trust.

In the new media landscape, visual journalism is more important than ever. Design is the differentiator in the marketplace, the integrator of new tools and processes, and the transformer of newsrooms -- and organizations --  that embrace innovation and creativity.

At API’s new one-day workshop, Visual Journalism R.O.I. (Return On Innovation),  you’ll find out how great storytelling and design can come together in print and on screen to produce real return on innovation. Discover fresh concepts, practical knowledge and critical skills to reach new audiences across multiple platforms.

This workshop is for visual journalists and educators -- print and Web designers, editors, graphic artists, copy editors and photographers -- who want to be innovative, multi-platform storytellers. 

Additional workshop dates and locations:

• Feb. 6: University of North Florida, Jacksonville
• Feb. 20: Western Kentucky University, Bowling Green

WORKSHOP PROGRAM:

Design is Differentiation: Design is the differentiator that makes people want to read, use, interact with and buy your products … and keep coming back for more. Powerful design tools increase impact, engagement and retention of stories. In this session, learn how to:

• Create storytelling experiences and forms that connect with audiences
• Put “user experience” on the agenda at every meeting
• Develop a visual vocabulary that connects your print and online products to each other and the community

Design is Integration: While your resources are decreasing, your work demands are increasing! In this session discover how to do more and less. The power of an integrated design strategy will help you accomplish more, faster, with focused resources, and take your organization’s visual journalism to the next level. Learn how to:

• Decide what you should be doing and what you should stop doing
• Design for print; design for the Web; design for both at the same time
• Look beyond your silo to get buy in for your ideas

Design is Transformation: There’s nothing like a crisis to focus one’s mind on fixing things. Discover the upside of downturn. In tough times, it's the brightest ideas that get noticed. And for those who can adapt quickest, design can be used as a tool for innovation, enterprise and change. Learn how to:

• Inspire yourself and your company
• Implement big ideas on a small budget
• Take smart risks that succeed and fail forward fast
• Develop your I.V.P (Individual Value Proposition)

Design is Good Business: Good design adds value to the equation of your business. It creates reader/user satisfaction, brand awareness, perceived quality, and a marketplace for your products and customers. In this closing session, learn how to:

• Boost engagement and retention through powerful promotion
• Create new marketplaces for new revenue
• Demonstrate your R.O.I. to your company
  

WHO SHOULD ATTEND?

Visual journalists and educators -- print and Web designers, editors, graphic artists, copy editors and photographers -- who want to be innovative, multi-platform storytellers.

WORKSHOP AGENDA

8:15 - 9:00 a.m.: Check in (Attendees need to be registered in advance for this program. Registration will not be taken the day of the event.)
9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own
1:30 - 4:30 p.m.: Afternoon session

Directions

Campus Map The Alkek Library ("ALK") is located in the central part of campus.

Visitor Parking  Parking for workshop attendees has been reserved at the parking lot next to the LBJ Student Center. Attendees will be given a four-digit code at the end of the workshop, which will allow them to exit the parking area without having to pay for parking.

Accommodations

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $195

Note: Unlike API's multi-day seminars, workshop tuition is transferable but not refundable.

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Alkek Library
Teaching Theatre (Room 105)
601 University Drive
Texas State University
San Marcos, Texas

(This seminar has already occured)