The New Newsroom Seminar

February 2 - February 4, 2009

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Featured Discussion Leaders

Paul Anger Vice President/Editor, Detroit Free Press Session: Envisioning a Different Future

Linda Grist Cunningham Executive Editor, Rockford Register Star Session: Transforming the Newsroom

Nunzio Michael Lupo Managing Editor/News & Information, Atlanta Journal Constitution and ajc.com Session: Remaking the AJC

Pankaj Paul Manager/Digital Content Development, Gannett Digital Session: Shaping Change

Kenneth A. Paulson President and Chief Operating Officer of the Freedom Forum, Newseum and Diversity Institute Session: The First Amendment

John Seigenthaler Founder, The Freedom Forum First Amendment Center at Vanderbilt University, Nashville, TN Session: The First Amendment

Hal Straus Interactivity and Communities Editor, washingtonpost.com Session: News as Conversation

This seminar is part of API's "Tranformation Series," which is being co-sponsored by the American Society of Newspaper Editors and the McCormick Foundation.

Take a guided tour of the “new” newsroom and its customer-centric approach to increasing audience, eliminating redundancy, finding new resources, and saving time and money.

You’ll take home a step-by-step process for  transformation, not just another makeover.

Learn how to:

• Identify the time-consuming tasks that suck the energy out of new initiatives – and find ways to eliminate them.
• Design new job responsibilities and work flow
• Move beyond storytelling to galvanizing the community
• Develop meaningful metrics that chart growth and discern new opportunities
  

Schedule:

MONDAY, FEB. 2

Leading in disruptive times.
Proven strategies for leading a nimble, audience-centered newsroom. 

Envisioning a Different Future. 
A preview of the Detroit newspapers’ groundbreaking move to expand digital content and limit home delivery to three days a week.

Transforming the newsroom.
The five steps to effective restructuring, new jobs and workflow and what a modern media organization looks like.

Shaping change.
A guide to innovating, organizing, motivating and executing in today’s newsroom environment.

What do we stop doing?
 A hands-on workshop that will help you identify crucial tasks and initiatives that best serve your audience while eliminating time-consuming tasks that have no impact.

TUESDAY, FEB. 3

Remaking the AJC

More than a year ago, the Journal-Constitution undertook a major reinvention of its newsroom. How is it working and what can we learn from this pioneering newspaper?

News as conversation
An effective model for recruiting users, incentivizing involvement and engaging the community. 

Newseum tour
Seminar participants visit the Newseum in Washington, D.C.

The First Amendment
An engaging and interactive session exploring the rights and responsibilities of a free press.

WEDNESDAY, FEB. 4

Innovation Show and Tell

Seminar participants share their most innovative ideas for moving their newsrooms forward.

Beyond the newsroom
A behind-the-scenes look at The Gazette’s major restructuring, launching this month, that expands decision-making and frees reporters from the confines of 20th-century printing practices.

WHO SHOULD ATTEND?

Editors who must lead a leaner, more efficient staff to implement bold new strategies to connect with their fragmenting readership.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $600

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)