Strategic Leadership: Making Radical Change Happen

May 12 - May 15, 2008

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Featured Discussion Leaders

Stephen T. Gray Managing Director, Newspaper Next, American Press Institute Session: Newspaper Next 2.0 -- Make the leap beyond traditional "newspaper" companies with hard-won wisdom and success stories from those tranforming their organizations.

Richard Honack Assistant Dean, Chief Marketing Officer and Adjunct Associate Professor of Marketing, Kellogg School of Management, Northwestern University Session: “Innovate or Die: Surviving in Today’s Nanosecond Culture” and "Finding Opportunity in Chaos" -- Learn from your customers, who are changing faster that you are and want both more and less from you and your competitors.

J. Keith Murnighan Harold H. Hines Jr. Professor of Risk Management, Kellogg School of Management, Northwestern University Session: The Art of High-Stakes Decission Making -- Learn how to make successful tough calls in a fast-moving, hyper-competitive environment ... and win.

Steven Rogers Gordon and Llura Gund Family Distinguished Professor of Entrepreneurship, Kellogg School of Management, Northwestern University Session: Leading With Entrepreneurship and Intrapreneurship. The rules of the media world have changed - those who think and act like entrepreneurs can create a future for their organizations. But what does it take to transform ideas into profitable ventures?

Co-sponsored by the National Association of Minority Media Executives

You’re an accomplished, forward-thinking executive who’s made a career of significant contributions and financially rewarding decisions. But the very strengths that have made you and your organization successful won’t help you survive in an era of extreme media transformation.

It’s time to get radical.

It’s time to reinvent yourself.

One of API's blue chip programs, "Strategic Leadership" provides a sweeping game plan for successfully leading significant transformational initiatives affecting business models, product lines, audience definitions and/or distribution channels.

Who Should Attend?
The most senior decision makers with profit-and-loss responsibility and the ability to communicate and influence transformational change across leadership ranks.

How Your Organization Will Benefit
This API seminar is for senior leaders who want to make big things happen. Huge things. Nothing less will do now.

To help you get a new game plan, we’re bringing in some of the most esteemed business minds in the country – all-star professors from Northwestern University’s Kellogg School of Management, whose executive MBA program is ranked #1 by BusinessWeek.

The seminar is chaired by Professor Richard Honack, a former newspaper executive who understands the media world, those who are dominating it and why they’re leading the pack.

You’ll learn how to:

• Master the art of high-stakes decision making and how to make tough calls in a fast-moving, hyper-competitive environment ... and win.
• Survive in today’s “nanosecond culture” and uncover opportunity in chaos.
• Lead with entrepreneurship and intrapreneurship. The rules of the media world have changed, so what does it take in today’s environment to transform ideas into profitable ventures?
•  Analyze the essential competencies of leadership and find out what makes a successful leader in today’s challenging business environment … and what breaks one.

One of the program’s highlights will be new insights into “Newspaper Next 2.0” and how to make the leap beyond traditional "newspaper" companies with case studies, hard-won wisdom and success stories from those who are transforming themselves and their organizations.

What Alumni Say
“If ever there is a time to pull out of the daily grind and plot radical change, it's now. API gives you the tools to think innovatively and by the end of the week you can't wait to get back to being a change leader. Send the people who you want to shape the organization for the future. The setting in bustling Chicago is a big bonus.”
Thomas A. Silvestri, President and Publisher
Richmond (Va.) Times-Dispatch

“Top notch presenters leading a thought process that is critical for our industry.”
Kim Hefley, Vice President/General Manager
Gazette Communications, Cedar Rapids, Iowa

Downtown Chicago Hotels Near Kellogg Conference Center

Directions

Current members of the National Association of Minority Media Executives may receive a 10% tuition discount by typing "NAMME" in the box labeled "Promotional Code" near the end of the online registration form, which is featured below. The discount is available only at the time of online registration and is not available retroactively.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $3,200

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations. A list of hotels near Kellogg's downtown location will be provided.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Kellogg School of Management
Downtown Conference Center
340 E. Superior St.
Chicago

(This seminar has already occured)