Building the New Revenue Portfolio

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Please note this seminar has been postponed.  If you'd like to be notified when it is rescheduled, please contact seminar moderator Mark Mulholland.

A seminar for advertising and business development leaders who want to maximize cross-platform revenue opportunities beyond traditional advertising.

Offered in conjunction with Growing Audiences Beyond News. Organizations save 30% on tuition when they send one person to each seminar. (No other discounts apply, including early-bird rates.)

Who Should Attend?
Online and offline advertising directors, retail and classified managers, new business development directors and other executives who want to create innovative and successful products and services to grow revenue.

How Your Organization Will Benefit
To compete in today’s competitive landscape, newspaper organizations must adopt a broad set of revenue strategies extending far beyond their traditional models. Participants will return with the tools to recognize and respond to the many revenue opportunities that exist outside traditional core products. They will learn to:

• Identify and act on new opportunities to match consumer needs with targeted products and advertising.
• Master the newest building blocks of Newspaper Next to serve business customers in new ways -- using tools like databases, lead generation, local paid-search, self-service channels, e-mail advertising and behavioral targeting.
• Bundle online-offline revenue tools into a system that’s manageable, profitable, and fosters a long-term relationship with local business customers.
• Explore new partnership opportunities that extend both reach and revenue.

What They Say
“With valuable content, strong brands and vibrant online properties, newspaper companies have every right to be serious online players. However, simply moving traditional business models online, like display advertising and paid classifieds, will not be enough. Rates are too low and competing solutions from nimble and increasingly powerful entrants are too compelling.”
Stephen T. Gray, Managing Director, Newspaper Next
American Press Institute, Reston, Va.

“The Internet offers businesses unique opportunities to reach consumers across platforms, and the landscape is changing. Banner ads and listings will be the smallest formats by 2012. Paid-search advertising (which includes online directories) will be the largest. E-mail advertising will be the third-largest. Video advertising will be the second-largest format for local online advertising by 2012. Be prepared.”
Gordon Borrell, Chief Executive Officer 
Borrell Associates, Inc, Williamsburg, Va.