Transforming the Organization

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Please note this seminar is being rescheduled.  To be notified of the new date, please send an e-mail to seminar moderator Elaine Clisham.

A seminar for senior-level executives that focuses on the ways in which newspaper organizations need to transform themselves internally in order to thrive in today's disruptive media environment

Who Should Attend
Publishers, general managers, human resource executives, and anyone in the organization charged with developing a strategy to move from a traditional, department-centered newspaper to a multi-dimensional, customer-centric media organization.

What Your Organization Will Gain
Newspapers have for centuries been organized around the traditional functions – newsroom, advertising sales and marketing, circulation sales and marketing, production, distribution – of producing a single product. The multi-product newspaper organizations that will thrive in the future must be organized very differently. This seminar will address the challenges of developing a new organizational structure, defining new responsibilities, creating new compensation and performance management plans that further the organization's vision, and the daunting challenge of leading an organization through the transition to that new structure. Attendees will focus on:

• How customer-centricity and a product-portfolio strategy change everything about organizational structure;
• Envisioning the new organization, and how to loosen the constraints of outdated hierarchies;
• The benefits and challenges of various organizational structures: Who should report to whom? How will responsibilities be determined?
• Devising, testing and implementing new performance management measures.