Newspaper Next 2.0 (Seattle)

October 24 - October 24, 2008

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Please register for this workshop by Friday, October 17, 2008

Co-sponsored by the University of Washington Department of Communication and Suburban Newspapers of America.

Save your company!

The digital revolution may seem like a threat to newspapers, but it is a huge opportunity for newspaper companies. The latest Newspaper Next research -- "Making the Leap Beyond `Newspaper Companies'" -- shows how newspaper companies can touch and engage every consumer and serve every business, reaching the whole market and restoring health and growth.

This one-day workshop sets out that pragmatic vision – what newspaper companies can become in the next five years, along with the tools and processes to get there. And it backs up the vision with a host of examples from other newspaper companies along with concrete, practical guidance on how to maximize Internet ad revenues, starting now.

What you’ll get:

• A clear picture of how today’s newspaper company can become tomorrow’s “local information and connection utility”
• An overview of the practical N2 tools and processes to get you there
• A whirlwind tour of more than 24 new products and services winning new audiences and revenues for newspaper companies
• Eight do’s and don’ts based on the lessons they’ve learned
• A practical, “how-to” overview of best practices in local Internet sales that drive online revenues three to eight times higher than those of most newspapers
• Tools and data you can use to benchmark your Internet sales performance
• A complete Newspaper Next toolkit in CD form, including a wealth of N2 tools, concepts and processes and 13 spreadsheets filled with data on ad spending in your market and other markets your size

Who should attend?

Anyone responsible for the future of a newspaper company, newspaper cluster or a single newspaper unit, including:
• CEOs, CFOs, group sales executives, content and strategic planning executives, publishers

Anyone responsible for key aspects of a newspaper unit’s success:
• Directors of overall sales – e.g., sales directors, ad directors
• Directors of online sales
• Top editors/managers of content, both online and print
• Managers of online divisions
• Anyone in charge of developing new products, new audiences or new business offerings
• Other key managers

WORKSHOP AGENDA
8:15 - 9:00 a.m.: Registration

9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own.
1:30 - 4:30 p.m.: Afternoon session

PLEASE NOTE: In order to fully benefit from this Newspaper Next 2.0 workshop, attendees should have attended a full-day Newspaper Next workshop or have read the first N² report, Blueprint for Transformation, which can be downloaded free of charge at www.newspapernext.org

Advice from N2 innovators

"Don’t be afraid to change your vision. If something isn’t working, scrap it and move on to something else.”

John Newby, publisher of The Daily Times, Ottawa, Ill., who attended a one-day N² workshop and went home inspired to come up with new, disruptive products as fast as possible. The result was DeliveringQC.com, a subscriber retention and rewards Web site, and Value Vault, one of its components that shatters the cost barrier for many small advertisers.

“You have to have the right people selling the product – people who love and understand it. You can’t have them selling 59 other products, and you shouldn’t rely on just one rep.”

Mary Harrington, new product development director, The Standard Times, New Bedford, Mass, which produces Southcoast247.com PRINT, a free, reverse-published monthly music and entertainment magazine targeting young adults ages 21 to 35.

"You need a monomaniac – someone with a focus and tons of energy, who talks, lives, eats, breathes and does everything it takes to make it successful. Otherwise there are so many other things that will push it aside.”

Roger Coover, publisher, The Record, Stockton, Calif., which launched www.209Vibe.com and 209Vibe.com tab, online and print products targeted for young adults.

Campus directions and map

Campus parking Attendees should park in Padelford Parking Garage (N18, 20 and 21), which is close to Husky Union Building (The HUB)

Accommodations near campus

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $195

Location: Husky Union Building (The HUB)
(Located on Stevens Way across the street from Hall Health)
Room 106
University of Washington
Seattle

(This seminar has already occured)