Newspaper Next 2.0 Workshop (East Lansing, Michigan)

May 9 - May 9, 2008

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Please register for this workshop by Friday, May 2, 2008

Co-sponsored by the Michigan State University School of Journalism, Michigan Press Association, and Suburban Newspapers of America.

Making the leap to a profitable future

Newspaper Next, API’s ground-breaking initiative, gave the newspaper industry a strategic framework to create a viable future by transforming itself, building new audiences and developing new revenue streams while maximizing core products.

Get ready for the next call to action: Newspaper Next (N²) “2.0,” which offers additional strategic concepts and practical guidance to help the industry make the leap beyond “newspaper companies.”

The good news is that opportunities abound, but to capitalize on them, a newspaper company must reach far beyond the limits of newspapers and news.

What you will get:

q       A new vision of what a newspaper company can and must become. With the old model eroding, and with intense competition from other contenders, leaders in this industry need new models they can both see and articulate as they guide and inspire change in their organizations.

q      Case studies of new products launched in the last year by companies using the N2 method – from the products’ main features, target consumer and business customers, to key metrics and lessons learned. You’ll also find out how several innovative companies organized, staffed, funded and oversaw their product development efforts.

q       Practical guidance for what may be the most urgent question on the minds of newspaper executives today: How can we monetize the Web? Online advertising spending is projected to rise by a whopping 48% in 2008, but newspapers, for the most part, have not gotten their share of these sectors, particularly search, e-mail and video. Take home practical strategies and tactics to help your company leverage these online revenue opportunities.

Who should attend? Publishers, editors and top executives, plus anyone responsible for:

q      A newspaper company's profit and loss

q      The health and future of the company

q  Strategic direction

q     Creating new growth

q     Developing new products and services, online or print

WORKSHOP AGENDA
8:15 - 9:00 a.m.: Registration
9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own.
1:30 - 4:30 p.m.: Afternoon session

PLEASE NOTE: In order to fully benefit from this Newspaper Next "2.0" workshop, attendees should have attended a full-day Newspaper Next workshop or have read the N2 report, available to download free of charge at www.newspapernext.org

Advice from N2 innovators

"Don’t be afraid to change your vision. If something isn’t working, scrap it and move on to something else.”

John Newby, publisher of The Daily Times, Ottawa, Ill., who attended a one-day N2 workshop and went home inspired to come up with new, disruptive products as fast as possible. The result was DeliveringQC.com, a subscriber retention and rewards Web site, and Value Vault, one of its components that shatters the cost barrier for many small advertisers.

“You have to have the right people selling the product – people who love and understand it. You can’t have them selling 59 other products, and you shouldn’t rely on just one rep.”

Mary Harrington, new product development director, The Standard Times, New Bedford, Mass, which produces Southcoast247.com PRINT, a free, reverse-published monthly music and entertainment magazine targeting young adults ages 21 to 35.

"You need a monomaniac – someone with a focus and tons of energy, who talks, lives, eats, breathes and does everything it takes to make it successful. Otherwise there are so many other things that will push it aside.”

Roger Coover, publisher, The Record, Stockton, Calif., which launched www.209Vibe.com and 209Vibe.com tab, online and print products targeted for young adults.

Driving directions and campus maps

Hotels near Michigan State University

On-campus dining

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $195

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations. Please see the link above for a list of hotels near the Michigan State University campus.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: The Library (Room CIP 115)
Delia Koo International Academic Center (aka "The International Center")
Corner of S. Shaw Lane and N. Red Cedar Road
Michigan State University
East Lansing

(This seminar has already occured)