Newspaper Next 2.0

May 5 - May 7, 2008

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Featured Discussion Leaders

Stephen T. Gray Managing Director, Newspaper Next, American Press Institute Session: Refresher on Disruptive Innovation; Newspaper Next 2.0 Vision and Case Studies

Gordon Borrell President & CEO, Borrell Associates Session: Online Market Potential; Online Revenue Opportunities; Structuring the Online Sales Force

Drew Davis President and Executive Director, American Press Institute Session: The Importance of Strategy; How to Become Strategic; Leading Strategic Change

A deep dive into the strategies for implementation of the transformational principles of Newspaper Next including the audience-building and revenue-generating tools from the N² research initative.

Who Should Attend?
Senior managers from across the organization with responsibility for strategy, change, market development or new product development.

How Your Organization Will Benefit
API’s Newspaper Next report, Blueprint for Transformation, prescribed four strategic steps for newspaper companies:

• Maximizing the core
• Building audiences beyond news
• Generating revenue beyond print advertising
• Becoming an innovation organization.

This seminar will concentrate on using these tools, and on the new research from Newspaper Next 2.0, to rebuild the newspaper organization’s foundation for complete community connection -- in print, online, and through services. Achieving these goals requires the focus of leaders, the appropriate organizational structure and an investment in new infrastructure. The N² 2.0 seminar attendees will bring back to their organizations the tools for real transformation:

• An understanding of the principles of disruptive innovation.
• A toolkit for identifying new product opportunities.
• A way-ahead for developing new revenue-generating enterprises.
• Benchmarked best practices in audience building beyond news.

What Alumni Say
“Finally, a concrete approach to how we can seize control of our destiny in a fast-changing world.”
Richard Swart, Publisher
Lahontan Valley News and Fallon Eagle Standard

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $2,250

Note: Special pricing for weekly organizations: $1,195. No other discounts apply.

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)