Magazine Publishing

April 28 - April 30, 2008

AIM THIS PAGE

Featured Discussion Leaders

Rob Covey Managing Editor/Creative Director, National Geographic Magazine Online Session: Tour National Geographic Magazine and discover how producers, editors, designers and developers produce and maintain high-quality cross-platform products.

Samir Husni, PhD Hederman Lecturer, Professor of Journalism, University of Mississippi Session: Identify and Evaluating Magazine Publishing Opportunities. Discover high-potential markets and audiences for targeted multi-platform products.

Roberta J. Peterson Director, Magazine, Niche and Non-Daily, Gannett Corporate Session: It's Not a Feature Section: Learn precision targeting, holistic publication planning and how to achieve visual flow and where not to cheap out. Session: You Can Tell a Book by its Cover: Discover the techniques of engaging, high-impact covers in a hands-on workshop.

Lou Ann Sabatier Principal, Sabatier Consulting, Falls Church, Va. Session: Developing New Revenue by Monetizing the Audience: Discover how consumer engagement flows from content to advertising. Gain understanding of how it is measured, how it varies and its link to accountability.

Cosponsored by the Society for News Design.

A practical guide to the content creation, design, branding, marketing, production and distribution of magazines.

Who Should Attend?
Executives responsible for content, creative and revenue from magazines who need to learn advanced magazine publishing strategies.

How Your Organization Will Benefit
Whether trying to reach fashionistas or the family down the street, participants will find out how savvy magazine publishers identify and reach targeted new audiences and generate new revenue in print and online. They’ll learn how to develop business strategies and understand the trends, the audience, and the markets in which they publish. They’ll discover what works and what doesn’t in the new media environment and how to make smart decisions in content creation, design, branding, advertising, production and distribution. Seminar sessions include:

• Craft of polishing and shaping articles for a targeted audience
• Creative, prepress, and printing processes for high-quality production
• Dynamic cover designs that really draw in readers
• Toolbox workshops on typography, graphics, color and photography
• Making the transition from a print vehicle to digital and vice versa
• Insights on market research and reader engagement
• Trip to a Washington, D.C., publishing house

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,195

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)