Leading Local Content Teams

May 5 - May 7, 2008

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Featured Discussion Leaders

Jean Marie Brown Managing Editor/Eastern Tarrant County, Forth Worth (Texas) Star-Telegram Session: Navigating in a Sea of Change

Mary Glick Associate Director, American Press Institute Session: Your Style and the Challenge of Change

Don Himsel Photo Editor and Multimedia Producer, The Telegraph, Nashua, NH Session: Tactical Multimedia

Mike Lupo Managing Editor/News & Information, Atlanta Journal Constitution and ajc.com Session: Get It Right and Get It First

Bill Watson Executive Editor, Pocono Record/Pocono Mountains Media Group, Stroudsburg, PA Session: New Jobs and Workflow

A seminar focused on setting priorities in local coverage, redefining roles, leading change, and managing work flow in order to build a positive and productive work environment.

Local news and information are still the engines that power the news operation. But frontline editors, team leaders, and department heads also need to know how to operate effectively in today’s 24/7 news world. 

This new seminar is designed to help newspapers develop local editors who can lead their newsrooms’ transition to full digital engagement. It’s a survival guide for the transition from the comfortable, predictable print cycle to the fluid world of when-I-want-it, where-I-want-it news and information.

Who Should Attend?

This is the ideal seminar for anyone in charge of the local news report: team leaders and assigning editors, local content coordinators, online producers and editors, city and metro editors, assistant managing editors for news, community editors and night editors, editors at community weekly publications, and journalists being groomed for these positions.

What’s In It For You?

• Effective ways to leverage existing coverage to meet audience needs across multiple platforms
• Proven strategies for pushing innovation down into the organization and getting the staff to function in new ways
• Tools for managing assignments, work flow and scarce resources for interactive, round-the-clock community coverage
• Strengthened leadership and renewed energy for the hard work ahead.

Seminar Highlights:

New jobs and workflow:  Editor Bill Watson shows you how newspapers are managing new tools and processes, from social networking to continuous coverage. Gain skill at using a set of practical tools to speed the transformation from a print-centric newsroom to full audience engagement.

Tactical multimedia: Video, audio and slideshow storytelling: Do you feel it’s about doing more with less?  It’s really about doing different with more. Don Himsel will teach you about prioritization, what works, what might not and what you need (smart gear purchases, logistics, staffing and planning) to make it all happen.

Using the unique attributes of the Web: Ken Sands, award-winning executive editor for innovation at Congressional Quarterly, explores digital tools like social networking, gaming and data that give journalists new methods for interacting with people and allow them to move beyond narrative storytelling.

Get it right and get it first: Mike Lupo, managing editor/News & Information for The Atlanta Journal-Constitution and ajc.com, leads an interactive session on how to approach breaking news to be fast off the mark in the digital age.

Navigating in a sea of change: Managing editor Jean Marie Brown will give you the tools you need to keep focused, deal with negativity, and most importantly do good journalism.

Hone your leadership skills: Using a unique self-assessment tool, participants will discover how their thinking and behavior patterns impact their ability to lead change effectively and identify the best role they can play in this time of newspaper transformation.

It’s all about the audience: Learn the secrets of identifying “jobs to be done” and creating news and information solutions that truly help your community know what it takes to work and live there.

What They Say
“With the current state of news organizations – shrinking staffs, shrinking budgets and shrinking print readership – leadership skills are almost more essential than decades of journalistic experience. The unavoidable change on all fronts of our industry requires a good bit of managerial dexterity. It's key to keeping any staff encouraged and productive.”
Monica Markel, Deputy Metro Editor
San Antonio Express-News

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,650

Note: Special pricing for weekly organizations: $975. No other discounts apply.

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)