Benchmarks and Drivers of Bottom-Line Success

August 4 - August 7, 2008

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Featured Discussion Leaders

Robert Lee Vice President, Sales & Marketing, Gatehouse Media Session: The Business of New Business

Rodney Mayers Assistant Vice President, Interactive, Cox Enterprises Session: Digital Benchmarks and Opportunities

Mark Mulholland Associate Director, American Press Institute Session: Newspaper Next

Allen Parsons Publisher, Ocala Star-Banner Session: Newsroom Metrics and Drivers of Excellence

Kenneth A. Paulson Editor, USA TODAY and USATODAY.com, McLean, VA Session: First Amendment Seminar

Steve Pope General Manager, Colorado Mountain News Media Session: Benchmarking Your Newspaper: The Inland/INFE National Cost & Revenue Study

Stephen Rice President, PerforMAX Inc. Session: Leadership: Getting Employees to Exceed Your Expectations

John Seigenthaler Chairman, The Freedom Forum First Amendment Center at Vanderbilt University, Nashville, TN Session: First Amendment Seminar

Deb Smiddy Corporate Director of Advertising, E.W. Scripps Company Session: Growing Advertising in a Changing Marketplace

A seminar on the key drivers and metrics of newspaper organization success, for both the core product line and emerging new business units.

Who Should Attend?
Senior executives, general managers, directors and department heads with financial responsibility from all functional areas of the organization, including news/information, revenue, audience development, operations and logistics, finance, marketing and human resources.

How Your Organization Will Benefit
Using tools from Newspaper Next and elsewhere, this seminar will provide participants with the knowledge and strategies to affect positively their bottom-line success across all functional areas. They will:
Increase their understanding of the financial underpinnings of the entire newspaper organization
Gain insights into the key drivers and measurements of success in all major functional areas – including news, business revenue, audience development, logistics, niche products, online and more.

• Learn to assess operational performance and liberate resources for growth by finding ways to generate more revenue, reduce costs, and improve efficiencies.
• Discover how to use benchmarking data for operational improvement and strategic advantage.
• Return home better able to carry out the financial responsibilities of their positions, better equipped to make sound business decisions, and better prepared for greater leadership roles.

What Alumni Say
“The program was exceptional.”
Greg Estep, Production Manager
Richmond (Va.) Times-Dispatch

“I’d recommend this seminar to anyone in the newspaper industry who is relatively new to it, and is serious about making it a career.”
Bryan Duncan, Controller
The Bakersfield Californian

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $2,250

Hotel/Meal Package: $980.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)