Creating the Audience Development Department

November 10 - November 12, 2008

AIM THIS PAGE

An integrated, customer-centric approach to growing print and online brands, creating new value and increasing market share.

Who Should Attend?
Audience development, circulation, Web and interactive, marketing, sales and editorial executives and others who will be the architects of a new department charged with growing audience across all products and platforms.

How Your Organization Will Benefit
Today’s traditional newspaper departments are not designed to capture tomorrow’s audiences. A radical change in strategy, structure, and resource allocation is needed. Enter the brave new world of the audience development department, which brings together and leverages the newspaper’s brand and marketing assets with two goals in mind: growing audience and revenue across all platforms. Learn how to:

• Take the necessary steps to design the new division’s architecture, from identifying critical resources to building a cohesive team
• Consolidate and maximize the effectiveness of currently scattered marketing budgets and talent, and eliminate redundancy
• Develop smart long-term and day-to-day strategies that grow audience across online and targeted print products, as well as the core newspaper
• Craft messages that tell the full audience story
• Expand use of analytics to discern new opportunities
• Create experiences, including events, that customers value and reward with loyalty

What They Say
“[An audience development department] allows us to capitalize on our strong publishing and online brands. We also will eliminate duplication and overlap of effort, effectively giving us more resources to devote to increasing the audience for [all our] publications and niche products. The structure creates an opportunity to maximize our circulation, marketing and sales resources. Now we can better practice consultative selling and strategically market all our product lines to various audience segments.”
Jerry Hill, Director of Audience Development
St. Petersburg (Fla.) Times

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,875 | Early-Bird: $1,688

Early-Bird Discount Deadline: September 12, 2008

Note: Reduced tuition to this seminar is available for organizations that also send an attendee to Transforming the Organization. Please see that seminar's listing for full details.

Special pricing for weekly organizations: $1,195. No other discounts apply.

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

Click here to register for this seminar