Management of the Weekly Newspaper

October 16 - October 19, 2007

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Featured Discussion Leaders

Richard Anderson Chief Executive Officer, VillageSoup Session: The Revolutionary Organization: A conversation with the winner of a Knight 21st Century Challenge Grant on how he’s revolutionizing newsgathering and newspaper business models in his Maine community.

Steve Barth Senior Vice President, MediaSpan Online Session: Online Revenue Beyond Advertising: A primer on paid local search, lead generation, behavioral targeting, video advertising, database marketing, and other revenue-generating opportunities beyond advertising upsells.

Ed Coyle Dirctor of Audience Growth and Development, Morris Digital Works Session: From News to Content to Community: How news and other kinds of content can grow online audience and foster community.

Edward Efchak Vice President/Marketing, North Jersey Media Group Session: Market Intelligence: The Head of the Value Chain. How to gather market information intelligently and how to use it to identify opportunity and guide decisionmaking.

Anne W. Eisenmenger Vice President, Audience Development, GateHouse Media New England Session: The Web-Focused Weekly Organization: Issues and Opportunities. To take advantage of all the opportunities the Web offers, how will organizational structures and processes need to change and how will resources need to be redeployed?

Henry Scott Managing Director, Gansevoort Media LLC Session: Putting It All Together: Devising an Executable Strategic Plan. How to identify opportunities for growth and develop a long-range plan to take advantage of them.

Who Should Attend?
Senior executives at nondaily newspaper operations, including publishers, general managers, advertising directors, executive editors and directors of operations

How Your Organization Will Benefit
The seminar will provide a guided tour of everything weekly newspapers need to do in order to thrive in the new media environment, including:

• Strategic Planning You Can Use.  How to look forward to spot opportunities for growth, and how to create a simple but effective strategic plan to take advantage of them.
• Newspaper Next.  A full overview of the American Press Institute’s groundbreaking research on what newspapers need to do to transform themselves if they’re going to survive. 
• Web Day (You Can Do This!).  We’ll spend an entire day looking at all the ways the Web should be part of every weekly newspaper’s operations.  Participants will go home with a comprehensive strategy for using the Web as a key tool for growth.  Included in this session will be an idea-starter guided tour of some innovations already under way at various newspapers.
• Know Your Market. This session will look at affordable, easily executable ways to build market intelligence and to leverage it for real new growth.
• News and Beyond.  Find out how to leverage all the content you already generate to realize new revenue streams.
• Freedom Forum.  We’ll spend an afternoon tin an interactive session with legendary journalist John Seigenthaler from the First Amendment Center in Nashville.

“The knowledge attained, the leaders I have met and the classmate bonds I formed are worth more than their weight in gold!  If you are in management at a weekly newspaper you cannot afford to miss out on this training!!!  It's 100% top-notch -- prepare for a head explosion!.” 
– Tammy Batcha, General Manager, The Warren Sentinel, Front Royal, Va.

“What a fantastic week!  I think the balance of news/editorial topics and business/advertising topics was just right.  I would definitely recommend this to other faculty members and newspaper editors."
– George Daniels, Asst. Professor, Dept. of Journalism, University of Alabama

"Excellent session that surpassed my expectations.  I am leaving with practical applications, great methodologies and a plethora of ideas.  Thank you!"
– Kathleen Davis, Community Publications Director, The Asheville (N.C.) Citizen-Times

"This week provided speakers and colleague interaction that was invaluable to my success and the success of my company."
– Alison Manser Ertl, General Manager, The Coast Star, Manasquan, N.J. 

"As promised; what a great experience in and out of the classroom."
– Mike Measer, Circulation Manager, Bee Publications, Williamsport, N.Y.

"Wonderful experience – everything I had heard was true."
– Joy Monopoli, Publisher, Richmond Suburban Newspapers, Mechanicsville, Va.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,825

Hotel/Meal Package: $956.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Va.

(This seminar has already occured)