The Sunday Paper

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Please note this seminar has been postponed. In its place a new seminar, Building Audiences Beyond News, has been scheduled for Nov. 12-14, 2007. Please click on the link above for more information about that seminar. To be notified when this seminar is rescheduled, please contact seminar moderator Mary Glick.

Cosponsored by the American Association of Sunday and Feature Editors

Who Should Attend?
Those involved in positioning, marketing, creating and distributing the Sunday paper. Also ideal for cross-departmental teams and newspapers that have added or plan to add Sunday products.

How Your Organization Will Benefit
One of the industry’s major challenges — and opportunities — is increasing its reach and value on Sunday. Attendees return to their papers with a customer-driven, integrated approach covering creative content, packaging, and innovative marketing strategies, designed to grow readership, reach and revenue. They will:

• Explore proven strategies for increasing the quality, utility and value of the Sunday product.


• Learn about innovative initiatives that focus on pricing, promotion and developing new markets.


• Develop a customized game plan for identifying specific Sunday readership opportunities, and aligning resources to address them.

“Top-notch presenters leading a thought process that is critical for our industry.”
– Kim Hefley, Vice President/General Manager, Gazette Communications, Cedar Rapids, Iowa
“Very glad I came. Great material presented by very talented professionals.”
– Ron Montemurro, General Manager/Vice President, United Communications Corporation, Kenosha, Wisc.