Building the New Revenue Portfolio

November 12 - November 14, 2007

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Featured Discussion Leaders

Tom Bates Vice President, Cox Search, & General Manager, Kudzu.com Session: Covering Your Community Like Kudzu: How Kudzu.com uses data bases, search and crowd sourcing to generate new content and revenue opportunities in the community.

Jeff Bergin Director of Advertising/Newspaper Division, Gannett Session: Reorganizing the Advertising Department for the Future

Matt Jones Director, Mobile Strategy and Operations, Gannett Inc. Session: Strategies to Maximize and Monetize Mobile

Michael Maness Vice President, Strategic Planning, Newspaper Division, Gannett, Inc. Session: New Directions for Print Products

Sharon Otterman VP Customer Experience Strategy and Digital Media, ESPN Session: ESPN Game Plan: A play book for growing your customer base and revenue streams efficiently and effectively while developing new media vehicles across multiple offerings.

Peter W. Wagner Publisher, Iowa Information, Inc. Session: Using Content to Grow Revenue: New and newer ways to gain readers and customers.

Who should attend?

Online and offline advertising directors, retail and classified managers, new business development directors and other senior executives who want to create innovative and successful products and services to grow the business.

How will your organization benefit?

To compete in today’s competitive landscape, media companies must adopt a broad set of revenue strategies going beyond their traditional models.  Participants will return to their organization with the tools to recognize and act on new revenue opportunities that exist outside the traditional core products.

In this new seminar, participants learn to master the newest building blocks of Newspaper Next to serve advertisers and consumers in new ways, using tools like databases, lead generation, local paid-search advertising, self-service channels, e-mail advertising and behavioral targeting.

Building the Revenue Portfolio is offered in conjunction with another new API seminar, Growing Audiences Beyond News. Participants in each separate seminar will work together on a Newspaper Next “Jobs To Be Done” workshop, in which they will develop a joint plan for growing audience and revenue. In the course of this workshop, they will gain a greater understanding of both consumers and advertisers while creating a set of ground rules for appropriate collaboration across the editorial and revenue divide.

Attendees will learn how t

• Apply the latest Newspaper Next research on promising revenue and audience growth strategies
• Use new tools to unlock vast amounts of local information that consumers want and need
• Develop strategies to give businesses a way to connect with new customers and reach new audiences
• Connect with the business community to unlock the revenue potential
  

PLEASE NOTE: This seminar is offered in conjunction with Growing Audiences Beyond News. Save 50% on tuition when two people from the same organization attend both seminars. (No other discounts apply, including the "Early Bird.")

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,875

Hotel/Meal Package: $717.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)