Interactive Community News: Online and Print

March 19 - March 21, 2007

AIM THIS PAGE

Featured Discussion Leaders

Leigh Behrens Online Director, The Press Democrat, Santa Rosa, CA

Steven Smith Editor, The Spokesman-Review, Spokane, WA

March 19 - March 21, 2007

Early-Bird Discount Deadline: January 19, 2007

For more information on this seminar, please contact Mary Glick at mglick@americanpressinstitute.org.

Who Should Attend?
Senior managers with decision-making authority in news and electronic media.

How Your Organization Will Benefit
Technology has made it possible for a new generation of ordinary people to post and have access to content globally. How do traditional news organizations claim a unique niche in this world where everyone’s a journalist and entrepreneurs are changing the relationships between advertisers and consumers?
This seminar will analyze the current models, evaluate the business opportunities and provide guideposts for news organizations that want to engage this empowered audience. Participants also will gain:

• Strategies for building dynamic interaction and reader engagement that can produce compelling content and grow audience.
• Insights into the next generation of participatory journalism.
• Ideas for developing new revenue streams.
• A blueprint for the future viability of their news organizations.

Now is a time of great opportunity for interaction and community connectedness – and newspapers have a key role to play.

TOPICS INCLUDE:

Hyper-local community news

Find out how participation works at the neighborhood level where “citizen journalists” report the news that is below the radar in most newsrooms.

Social networking

Create an online community to help your readers connect with others right there in town who have similar interests.

Crowdsourcing

Explore the potential – and the pitfalls – of using citizens as watchdogs, researchers and whistle-blowers to help you report the news.

Newsroom transparency

See what happens when you invite your community to the daily news meetings and try to foster a greater understanding of how journalism operates.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,500

Hotel/Meal Package: $717.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Va.

(This seminar has already occured)