Front Page: Content, Presentation, Brand

AIM THIS PAGE

Please note this seminar has been postponed. A new seminar, Revenue Portfolio, has been scheduled in its place. Please click on the link above for more information about that seminar. To be notified when this seminar is rescheduled, please contact seminar moderator Mary Peskin.

Cosponsored by the Society for News Design.

Who Should Attend?
Print and Web editors, news editors, copy editors, producers and designers with print and online front page, decision-making responsibility.

How Your Organization Will Benefit
Through presentations, interactive discussions, and hands-on exercises, front-page architects will learn how to open the newspaper’s front door to and for the community. They’ll take home techniques for combining the right mix of stories in a visually compelling format that will entice readers and consumers and position the front page as a powerful marketing tool that reinforces the organization’s brand.
Participants will return ready to:

• Know what really sells newspapers, drives readership and influences purchasing habits.


• Design front pages that are engaging, relevant and interesting.


• Develop new editing and design strategies that entice new readers and users.


• Increase the impact of promotion and brand identity.


• Enhance the interactive dialogue with the community.



• Connect the print product to the Web site.

“Lots of great info and theories that can be taken back and applied.”
– Kevin Lueb, Senior Assistant News Editor, The Dallas
Morning News
“This was a terrific seminar and touches on a lot of what’s at our paper.”
– Debbie Cockrell, News/
Presentation Editor,
The Olympian, Wash.