Compelling Storytelling Innovations

October 15 - October 20, 2006

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Featured Discussion Leaders

Colleen Kenney Lincoln Journal Star Session: How I went smaller to go bigger and got the best job in the country.

Steve Magagnini Reporter, The Sacramento Bee Session: Multi-media Multiculturalism: Giving voice to the voiceless through engaging storytelling in words, images and interactive forums.

Davan Maharaj Deputy Business Editor, Los Angeles Times

Cory Powell AME Design and Readership, Star Tribune Session: When a story's not a story: Readers – and reading itself – are changing. To remain vital, newspapers must meet them on their terms. Make it quick. Make it useful. Make it about them. And make it visual.

Rich Somerville President, Media Foresight Associates

Larry Welborn Reporter/Breaking News Editor/Training Editor, The Orange County Register

Roy Wenzl Prize-Winning Reporter Session: Like a Monkey Down a Greased Pole Tired of laboring in the paragraph factory? In the computer-click age, we need to think fast, and write stories so compelling that readers embrace them with the zeal of monkeys flying down a greased pole.

A seminar that explores exciting, nontraditional storytelling formats to attract new audiences.

See seminar moderator Steve Buttry's notes from January's Compelling Storytelling Innovations seminar here.

Who should attend:

Print and online reporters, designers and editors who wish to master varied story forms.

What your organization will gain:

Studies by the Readership Institute show that a variety of story formats can go a long way in attracting new readers. Learn how to create an integrated audience experience that leverages storytelling techniques, interactivity, presentation and packaging. Seminar participants will take home proven techniques for creating memorable stories to attract and engage audiences on every platform. They also will:

Fundamentally rethink the way news is presented and how audiences interact with stories.

Learn how to craft the same story for different audiences and select the best medium and techniques to reach them.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $ 2850

Hotel/Meal Package: Included in tuition. Please disregard standard disclaimer below.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Pomona, Calif.

(This seminar has already occured)