Single Copy: Reaching the Many Markets of One

January 22 - January 25, 2006

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Featured Discussion Leaders

John Annis Circulation Sales and Marketing Manager, Sarasota Herald-Tribune Session: Promotions with High ROI: Learn the keys for designing results-based campaigns that are creatively and financially successful.

Vernon Goad Marketing Manager, CVS Session: Growing Profits on Both Sides of the Aisle

Dean Torrenga Regional Vice President, Starbucks Coffee Co. Session: Growing Profits on Both Sides of the Aisle

Ron Ulrich Retail and Corporate Sales Manager, The Washington Post Session: Growing Profits on Both Sides of the Aisle

Read some notes from the 2006 seminar here.

The recent ABC report on the continuing declines in newspaper circulation keeps circulation executives awake at night. But maintaining the same strategies won’t stop the losses (or give you a good night’s sleep).

That’s why you’ll want to start the New Year by creating an arsenal of innovative strategies that increase single copy sales, win new readers and increase frequency.

Single Copy: Reaching the Many Markets of One seminar will provide you with powerful insights about single-copy buyers and what triggers their purchasing behavior. You’ll also gain techniques for profitable and long-lasting relationships with retailers as well as successful sales and promotions that draw targeted audiences and grow revenue.

Who should attend:

Circulation executives, including those responsible for retail sales, as well as marketing and editorial executives who want to grow readership by maximizing the opportunity afforded by single-copy buyers.

What your organization will gain:

The readership metric has elevated the value of single-copy readers, creating a powerful opportunity to develop new readers, increase reading frequency and create new revenue. Participants will analyze innovative, practical and sustainable strategies. Participants return to their papers with proven methods to increase single-copy sales volume and frequency.

They also will learn:

• Powerful insights into what turns shoppers into single-copy buyers.
• Strategies for profitable and long-lasting relationships with retailers.
• Tactics for using the power of technology to grow single-copy sales.
• Creative content approaches that attract targeted audiences.
• Non-traditional sales and promotions.

"The past four days have been a whirlwind of ideas, knowledge exchange and great communication."
Rhonda K. Warren, Circulation Sales Manager
The Ann Arbor (Mich.) News

“As a news person, I was a bit dubious about how much I would benefit from this particular seminar (and what the reception of an “outsider” would be).  I was quite pleasantly surprised.  I learned an incredible amount, found it very valuable to see things from such a different vantage point and came away with a lot of ideas of how to partner better with my circulation colleagues.”
Lora Cicalo, News Editor
The San Diego Union-Tribune

“Best investment any single copy manager could make to enhance his or her career.”
Bradley Roberts, Single Copy Manager
Journal Star, Peoria, Illinois

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $ 1,475

Hotel/Meal Package: $597.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)