Newspaper Next Workshop (Los Angeles)

October 20 - October 20, 2006

AIM THIS PAGE

Cosponsored by the Annenberg School for Communication, University of Southern California

Wanted: Transformation

The old, monolithic newspaper business model is in disruption. To survive and thrive, newspaper companies need to build a growing portfolio of business models, products and services that win throngs of new consumers and advertisers.

But how?

Newspaper Next — the just-completed, one-year project of the American Press Institute — provides the practical, step-by-step approach you need.

In a one-day regional workshop you can learn this powerful new approach firsthand. Built on the groundbreaking concepts of renowned Harvard innovation expert Dr. Clayton Christensen, Newspaper Next is tailor-made for newspaper people and the unique needs and circumstances of newspaper organizations.

What you’ll get:

• A better understanding of the forces eroding the newspaper business
• A new way to see and tap the vast realms of opportunity opening around us
• A clear, practical process — the N² Innovation Method — to unlock these opportunities with new products and services while minimizing cost and risk
• A strategic framework — the N² Game Plan — outlining the four areas of opportunity your company should pursue and some of the most promising possibilities in each

Who should attend? Publishers and top executives, plus anyone responsible for:

• A newspaper company's P&L
• The health and future of the company
• Strategic direction
• Creating new growth
• Developing new products and services, online or print

• Editors who want a new way to discover what readers and non-readers want and need
• Ad directors who want a new way to discover what advertisers and non-advertisers want and need

WORKSHOP AGENDA
8:30 - 9:00 am: Registration
9:00 am - noon: Morning session
Noon - 1:30 pm: Lunch on your own. A list of nearby restaurants will be provided.
1:30 - 4:30 pm: Afternoon session

"The newspaper industry is in the midst of unprecedented disruptive change. The Newspaper Next program can help companies learn how to look at markets in new ways, see opportunities instead of threats, and plot new paths to growth. It is a must-do for any newspaper organization that is serious about innovation.”

Clayton M . Christensen

Professor, Harvard Business School

Cofounder, Innosight LLC

Driving directions to USC.

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The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $195

Hotel/Meal Package: A list of nearby hotels will be provided to attendees who wish to arrive the night before the workshop. Attendees should arrange their own hotel accommodations.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Annenberg Auditorium
Annenberg School for Communication, University of Southern California
3502 Watt Way, Los Angeles

(This seminar has already occured)