Financial Literacy for Media Managers

October 3 - October 6, 2006

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Featured Discussion Leaders

Pam Siddall President and Publisher, Columbus Ledger-Enquirer, GA Session: The Budget Workshop: Smart budgets and how smart managers get them approved.

Money talks. Can you speak the language?

In today’s challenging business climate, it is no longer possible for managers to lead effectively without solid financial knowledge and understanding. Understanding the financial drivers across a news organization enables all managers to make better decisions and communicate their priorities and initiatives more effectively.

The American Press Institute’s intensive three-day seminar, Financial Literacy for Media Managers, will increase your ability to interpret financial data and use it to make better business decisions. News industry leaders and financial experts will present essential information and lead participants through case study exercises and small group discussions specifically relevant to the news industry. Participants of this seminar will return home prepared to articulate their financial goals to other departments and senior management, to analyze the performance of their operating unit, and to use financial language to communicate their needs more effectively to senior managers.

Who should attend:
Non-financial, mid- to upper-level managers in every functional area of the organization will gain a better understanding of financial terminology, metrics, budgets, reports, and procedures. Managers from news, sales, marketing, circulation, human resources, information technology and operations, as well as managers, who are being groomed for greater leadership positions, will enhance their business acumen and strengthen their strategic decision-making skills.

Participants will return to their news organizations better able to carry out the financial responsibilities of their positions and better equipped to make business decisions.

You’ll learn:

• Financial terminology and accounting metrics
• Accounting rules and principles and their relationship to organizational goals
• Ways to evaluate and forecast department and organizational performance
• How to prepare budgets that drive profits
• How to communicate more effectively with financial staff and key executives
• Ways to relate business strategies and goals to employees and supervisor
• Methods to assess the financial viability of new projects
• How to develop more thorough business plans and sell new project ideas
• How to plan and make decisions more strategically

What They Say:

“Reaching readers and building new audiences are efforts vital to our future success. Too often, however, we don’t focus enough education on the business of running newspapers. This seminar is a must for future leaders of our newspapers and websites. It’s a learning opportunity that pays for itself.”

John M. Humenik
Publisher & Editor
Arizona Daily Star

 “Well prepped, friendly, excellently coordinated!”
Mary Beth Epple, VP Marketing, Lexington (KY) Herald-Leader

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $ 1,550

Hotel/Meal Package: $597.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)