Circulation Executives: Increasing Readership, Retention and ROI

July 9 - July 14, 2006

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Featured Discussion Leaders

Sally Leahy Circulation Retention Manager, Orlando Sentinel Communications Session: Increasing the Lifetime Value of a Customer

Donna Prentice Regional Sales Marketing Manager, St. Petersburg Times

Think you’ll still be in the circulation department in 2010? 

Or will you be in distribution channel management, customer relationship management, retail sales management, consumer marketing, or operations and logistics?

You can help turn out the lights in the old-fashioned circulation department, or you can help create the new one – by joining us at the 2006 American Press Institute seminar for Circulation Executives: Best Practices for Increasing Readership, Revenue, and ROI, July 9-14, in Reston.

We’re going to take a special look ahead at the management skills that you’ll need in your next job – while we power our way through practical tips and techniques that you need right now.

Join us for sessions such as:

• Newspaper Next – a visionary session about the business model we need for the future.
• The New Measures of Success – a look at how to meet new expectations with the right standards, practices and metrics
• Building Sales With Readers On The Run – an overview of retail sales strategies that work now to meet your single-copy goals
• Increasing the Lifetime Value of a Customer – strategies and tactics to expand your reach and lower operational costs with the right programs for different audiences 
• Creating an Excellence-Driven Department – how to pick people, manage the department and motivate the inner star in everyone
• The Gold Standard: A Guided Tour of Winning Operational Practices – pick up tips, tools and techniques that are working now for your peers and previous members of the seminar in this rapid-fire roundtable discussion. 

You’ll play a big part in putting together your own tomorrow by interacting with your peers, sharing successes and challenges, and taking on the API Circulation Management Simulation. In this hallmark computer simulation, you’ll face the challenges of running a circulation department and find out how your management style works – or needs to change.

And for fun and a break, we’ll take you to the Freedom Forum for a ringing session on the special mission that inspires us all.

What alums have to say:

“Easily the best conference I have ever attended!  I am big on education and learning and I really walked away from API with a lot of ideas (practical ideas).”
Mark H. Medici, Inside Sales Manager
The Oregonian, Portland

“This was the best experience I’ve had since I’ve been in the newspaper business.”
Alvin A. Wheeler, Jr., Subscription Sales Supervisor
The Courier-Journal, Louisville, Ky.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $ 2,250

Hotel/Meal Package: $995.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)