Advertising Leadership (community markets)

July 23 - July 28, 2006

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Featured Discussion Leaders

Renee Roaming Wind Hencey Vice President of Advertising, Journal Register Company Session: New Revenue from New Sources: Seminar members will share their most succesful revenue-generating programs in a lively roundtable discussion

Bob Morgan Staff Development Manager, The Virginian-Pilot Session: This session will explore how newspapers can reposition themselves as "information enterprises" to leverage their inherent strengths, broaden their footprints in the communities they serve, and stake out a place of competitive advantage.

Sheryl Oliver Director, National Advertising, NAA Session: Newspaper Advertising: A Destination, Not a Distraction

Andy Perdue Interactive Media, Tri-City Herald Session: Big-Money Internet Strategies for Smaller Papers: How community newspapers with limited resources can develop effective and profitable online advertising programs.

Jim Wadzinski Advertising Director, Houston Community Newspapers Session: Five Keys to Our Future: A lesson in leadership from the Suburban News Assocation's 2005 Advertising Director of the Year

A seminar for senior advertising managers from daily and weekly newspapers with circulation 75,000 or less.

Who should attend:

Middle to upper-level advertising managers from community papers with decision-making authority, and revenue and supervisory responsibility.

What your organization will gain:

The American Press Institute’s seminar on Advertising Leadership for Community Markets will prepare sales executives at daily and weekly newspapers with circulations of 75,000 or less to deal with today’s challenges and tomorrow’s opportunities. The goals: Powerful leadership and significant revenue growth.

API’s formula for success in advertising leadership has a number of key components:

• Training by top media experts in the core competencies needed to manage an effective advertising sales organization in an increasingly complex marketplace.
• Inspiration and encouragement from instructors and peers to become a force for change and growth within the company and the industry.
• Fresh ideas, creative products and new approaches to compete aggressively against market challengers and grow revenue and share.

One of the cornerstones of the seminar is API’s proprietary, day-long advertising department simulation. Members will work in small groups to respond to typical management problems, presented in case-study format, and see the effects of their collective decisions on such management factors as teamwork, productivity and diversity

Members will also travel to the Freedom Forum for a discussion of news values with John Seigenthaler, founder of the First Amendment Center at Vanderbilt University, and meet in small groups to discuss individual management and operational challenges. 

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $ 1,900

Hotel/Meal Package: $995.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)