Lifestyle Editors: Reflecting Everyday Life for Everyday Readers

June 5 - June 10, 2005

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Featured Discussion Leaders

Heloise Syndicated Columnist/Author Session: "Hints from Heloise" - Be a part of Heloise's Radio show, taped at the seminar.

Aviva Boxer Go Editor, The Hamilton Spectator Session: "Reinventing Lifestyles" - Find out The Spectator revolutionized its coverage with a daily features "magazine".

Yvette Cabrera Latino Coverage, The Orange County Register Session: "Beyond Festivals" - Come away with 10 solid story ideas that connect with America's fastest growing minority.

Carole Carmichael Assistant Managing Editor, Seattle Times Session: "Rethinking Your Arts Coverage" - Creativity and the arts make cities livable and drive economic growth. Is your coverage in tune with this vital commuity life force?

John Dillon Deputy Managing Editor, Richmond Times-Dispatch Session: “Rethinking Lifestyles”: A daylong look at innovative sections, creative ways to reach readers and inspiring new directions for lifestyle coverage.

Naomi Halperin Director of Photography, The Morning Call (Allentown, Pa.) Session: "Feature Photos: Not Just a Spectator Sport" - The secrets to success are planning, communication and the courage to be creative.

Trish Payne Designer, Richmond Times-Dispatch Session: "Reinventing Lifestyles" - Take the best of food, and add a dash of nutrition and a helping of fitness to creat a section called "Balance".

Dwight Silverman Online News Editor, Houston Chronicle Session: “Reinventing Lifestyles” – The “blogosphere” offers new opportunities for exploring culture, commentary and fun.

Margaret Sullivan Vice President and Editor, The Buffalo News

A great features section should mirror the communities it covers, documenting the events and trends that make up the daily lives of readers. This seminar is designed to help editors and writers move beyond the traditional “three Fs”—food, fashion and family—to focus on the critical elements of lifestyles in their region, from health trends to world events.

Who Should Attend and Why

Features, Sunday and lifestyle editors, and reporters and copy editors for features departments should attend.

Attendees will gain:

• Ways to put together timely, relevant content and dynamic presentations that draw readers into the newspaper day after day.
• Methods for coaching staff on how to research, organize and write effectively.
• Insights into their personal leadership style and ways to leverage its strengths.
• Strategies for covering major projects, even if staff and budgets are small.
• Fresh approaches to those “dull-but-important” and “gotta cover it again” stories.

RETURN ON INVESTMENT

News about health, home, food, fashion and travel gets a high “opportunity score” from the Readership Institute’s Impact Study. Improved lifestyle coverage can motivate readers to spend more time with the newspaper and read more sections more often.

ROI: Content that generates more readers.

SUBSTITUTION PROGRAM
Sunday evening, June 5
• “Hints from Heloise”: A conversation with Heloise, who will be taping her radio show live from the seminar.
Monday morning, June 6
• “Media Next”: An overview of changes in the media landscape and what they mean for today’s news media.
Discussion Leader: Drew Davis, President, American Press Institute
• “Power and Influence in the Newsroom”: With today’s emphasis on increasing readership, the features section is a great launching pad for successful editing careers. How can you position yourself for future leadership roles?
Discussion Leader: Margaret Sullivan, Vice President and Editor, The Buffalo News
Monday afternoon, June 6
• “Get 'Em While They're Young”: Lifestyle sections are in a strong position to attract new and youger readers to newspapers.  How can you leverage this into greater connections with readers?

Discussion Leader: Mike Lupo, Deputy Managing Editor, Atlanta Journal-Constitution
• Seminar members break into clinic groups for critiques and feedback on their lifestyle sections.
Tuesday morning, June 7
• “Rethinking Your Arts Coverage”: Creativity and the arts make cities livable and drive economic growth. Is your coverage in tune with this vital community life force?
Discussion Leader: Carole Carmichael, Assistant Managing Editor, The Seattle Times

• "Beyond Festivals: 10 Story Ideas for Reaching the Latino Community": Practical tips that can help you cover America's fastest growing minority.

Discussion Leader: Yvette Cabrera, Coordinator of Latio Coverage, The Orange County Register
Tuesday afternoon, June 7
• “Kindling the Flame”: Learn how words and actions can nurture creativity rather than destroy it, inspire effort rather than fuel cynicism and make work more rewarding rather than more frustrating.

Discussion Leader: Steve Buttry, Director of Tailored Program, American Press Institute
• Seminar members break into clinic groups for critiques and feedback on their lifestyle sections.
Tuesday evening, June 7
• Seminar members depart for a unique evening of music and a Washington tradition at the Iwo Jima Memorial.
Wednesday morning, June 8
• A field trip into Washington, D.C.
Wednesday afternoon, June 8
• “The First Amendment and Free Expression”: Insights into the underpinnings of our democracy and what the First Amendment means to America.
Discussion Leader: John Seigenthaler, The First Amendment Center
Thursday morning, June 9
• “Reinventing Lifestyles”: A daylong look at innovative sections, creative ways to reach readers and inspiring new directions for lifestyle coverage.
Discussion Leaders: Aviva Boxer, The Hamilton Spectator; John Dillon and Trish Payne, Richmond Times-Dispatch; Kyrie O’Connor, Houston Chronicle; Jan Tuckwood, The Palm Beach Post
Thursday afternoon, June 9
• “Features Photos on a Budget”: The secrets to successful feature photo layouts are planning, communication and the courage to be creative.
Discussion Leader: Naomi Halperin, The Morning Call
Friday morning, June 10
• “Trend Spotting: Getting Ahead of the Culture Curve”: Where to find fresh approaches and catch trends before they become cliché. Discussion Leader: Cate Barron, Managing Editor, The Patriot-News

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,775

Note: Payment deadline for all discounted tuition: April 8, 2005. All tuition is due prior to the start of the seminar.

Hotel/Meal Package: $935.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston

(This seminar has already occured)